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I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)

I love the way that it taste and how smooth it is.

LOVE IT

icantbelieveitsnotbutter.com

Great product, my family uses this product all the time.

It tastes like butter.

I love I can't believe its not butter, especially the spray!

Taste like butta!

Like it better than butter. Great all purpose spread

Butter

I am a great fan of this product - it is the best. Thanks for making my meals so special.

Great product

Absolutely love this butter and it’s not even butter it’s healthy it’s good and I love it

Absolutely love this butter

influenster.com

Great product … use it every day great flavor and texture

Terrific product

I love ICBINB! Mostly the original, but the Olive Oil is good too!

Always Use ICBINB!

They named it right. You really can't believe its not butter!!!

The Real Thing

ICBINB has more of a buttery taste than any other product I've tried.

Good taste

I am SO sad they changed the "original" which now makes it NOT original. If you wanted to create something new, fine, but don't replace the original and call it original.  The new stuff is AWEFUL!  The actual original could pull off the title "I can't believe it's not butter" because it actually had a real buttery taste that was amazing on toast, in mashed potatoes, etc.  But this stuff??  I had guests over and had mashed potatoes and I was seriously embarrassed I served it!  I don't want to use real butter with all the saturated fat but I seriously can't stand this stuff and my family can tell the difference too.  PLEASE, just bring back the origianl and market the new stuff as a nutririch whatever line but don't REPLACE the original which now makes it in fact, NOT original so totally misleading!  I strongly dislike when companies have a product people like and then change it - why?? Seriously, after 4 decades, why mess with it?????

HORRIBLE NEW RECIPE

This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!

Customer photos