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I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)

2 tub, I have purchased. I have had to throw it away because of mold, why?

https://www.icantbelieveitsnotbutter.com/en/produc

icantbelieveitsnotbutter.com

Great buttery creamy taste and so easy to spread!!

great product

I liked the taste and creaminess it. The new shape makes for easier storage in the refrigerator.

new shape

A family favorite for years, we use it for everything

I can't believe it's butter

Very creamy! Tastes just like butter! I love the taste

Creamy!

it does have a slightly better taste than other spreadable tub butters.

great taste

I love the taste and the consistency of this, it truly is hard to believe that it's not butter!!

Great taste!!

All the pleasure of butter without the guilt.Butter up for a better day.

better that butter

I can't believe it's not butter is delicious! I would recommend for all baking uses

Delicious!

I do not like this new icbinb. no taste at all. will never buy it again

ICBINB

I am SO sad they changed the "original" which now makes it NOT original. If you wanted to create something new, fine, but don't replace the original and call it original.  The new stuff is AWEFUL!  The actual original could pull off the title "I can't believe it's not butter" because it actually had a real buttery taste that was amazing on toast, in mashed potatoes, etc.  But this stuff??  I had guests over and had mashed potatoes and I was seriously embarrassed I served it!  I don't want to use real butter with all the saturated fat but I seriously can't stand this stuff and my family can tell the difference too.  PLEASE, just bring back the origianl and market the new stuff as a nutririch whatever line but don't REPLACE the original which now makes it in fact, NOT original so totally misleading!  I strongly dislike when companies have a product people like and then change it - why?? Seriously, after 4 decades, why mess with it?????

HORRIBLE NEW RECIPE

This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!

Customer photos