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I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)

I like the creamy texture, hint of salt taste. It works in recipes too.

Creamy

icantbelieveitsnotbutter.com

use to be a better product before water was discovered as a cheaper add on

soggy toast

I love it. I have been buying this butter for over 20 years. I use it in all my baking too.

eye catching

Love the taste I also bake with it. I like the new because it's softer even when it's been in frig

Taste

Its the ONLY butter I trust! I give it to my kids and use it to cook!

Really Great

Love the fact it's healthier! Always looking for things to help my family.

Excellent taste

i love the taste and creaminess absolutely delishious.

great taste

Please don't stop making the old ICBINB because the new recipe is awful.

Horrible

l LOVE this product, been using for years now , dont buy any other

I cant believe its not butter

good product, good taste and easy to spread on toast

good product

I am SO sad they changed the "original" which now makes it NOT original. If you wanted to create something new, fine, but don't replace the original and call it original.  The new stuff is AWEFUL!  The actual original could pull off the title "I can't believe it's not butter" because it actually had a real buttery taste that was amazing on toast, in mashed potatoes, etc.  But this stuff??  I had guests over and had mashed potatoes and I was seriously embarrassed I served it!  I don't want to use real butter with all the saturated fat but I seriously can't stand this stuff and my family can tell the difference too.  PLEASE, just bring back the origianl and market the new stuff as a nutririch whatever line but don't REPLACE the original which now makes it in fact, NOT original so totally misleading!  I strongly dislike when companies have a product people like and then change it - why?? Seriously, after 4 decades, why mess with it?????

HORRIBLE NEW RECIPE

This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!

Customer photos