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I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)

My whole family loves the flavor and we use it on everything!

Love it!!

icantbelieveitsnotbutter.com

Like the spreadable quality of product and it tastes great.

Tastes great

1 - container is now smaller (15 oz vs 16 oz) 2 - butter is now much softer - preferred old formula

Bring back the old formula

taste even better... and it is now better for you!

Awesome!

My family loves to use this on so many different things. I love the convenient size too.

Excellent alternative to butter

great product and wonderful taste
always like buying this and recommend it
 to everyone

love this

this is the closest I've found to tasting like real butter

Delicious

ICBINB is simply the best. No other brand compares!

Love it!

Somewhat too soft. Makes me use more than I want to when spreading it on toast.

Same great taste, BUT...

This really does taste like butter! Good on everything and good to cook with!

Love the taste

I am SO sad they changed the "original" which now makes it NOT original. If you wanted to create something new, fine, but don't replace the original and call it original.  The new stuff is AWEFUL!  The actual original could pull off the title "I can't believe it's not butter" because it actually had a real buttery taste that was amazing on toast, in mashed potatoes, etc.  But this stuff??  I had guests over and had mashed potatoes and I was seriously embarrassed I served it!  I don't want to use real butter with all the saturated fat but I seriously can't stand this stuff and my family can tell the difference too.  PLEASE, just bring back the origianl and market the new stuff as a nutririch whatever line but don't REPLACE the original which now makes it in fact, NOT original so totally misleading!  I strongly dislike when companies have a product people like and then change it - why?? Seriously, after 4 decades, why mess with it?????

HORRIBLE NEW RECIPE

This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!

Customer photos