[This review was collected as part of a promotion.] It has a smooth, creamy texture and spreads easily straight from the fridge. The flavor is surprisingly close to real butter, making it perfect for toast, vegetables, and everyday cooking.

[This review was collected as part of a promotion.] I've been using I can't believe it's not butter products since I was a kid. It's a trusted brand and the butter tastes delicious. The tub and spray are a go to in my home.

[This review was collected as part of a promotion.] This is so creamy and delicious! My favorite food to use it on is corn, but it tastes amazing on anything! I also love thst it's healthier for you than actual butter.

[This review was collected as part of a promotion.] This butter smells very good and rich buttery. Taste is nice, not too strong. Fry eggs and eat with bread is very delicious and easy to enjoy and perfect for breakfast.

[This review was collected as part of a promotion.] Easy to spread, handy and yummy! We love the convenience it offers, no need to cut smelt compare to normal butter stick. I love the light salty taste and the creamy texture.

[This review was collected as part of a promotion.] ICBINB is a great butter option to keep on hand. It is soft right out of the fridge, and tastes great on toast. I loved how easily it spread, and it tasted great as it melted into the toast.

[This review was collected as part of a promotion.] Surprisingly good if you're someone who likes butter. I have no idea what this stuff really is but it just tastes like butter and spreads super easily!

[This review was collected as part of a promotion.] I love the tub it keeps it fresh and easy to open and close. The taste is great and very spreadable. I love this on pancakes, bread, toast, cooking it great for many things.

[This review was collected as part of a promotion.] very delicious and creamy texture, so good as a butter alternative also great price. I really enjoy having it during breakfast. pretty good to cook with too

[This review was collected as part of a promotion.] I love this “butter” I think it tastes better than any other butter or margarine. It's a great consistency with great spread ability. Pretty much will always keep this on hand!