When I was younger, this was the only “butter” I used. It’s so tasty and tastes like butter. I also like the packaging

I have loved your product (Original in tub) for years. If the price gets much higher you will only be able to sell it to the rich and famous.

We use this to make cookies.I don't use any other substitutes.Kid's love it and it taste great.Amother must for us.

I mean, it’s butter. Spreads pretty good and doesn’t break the bread. Very good to cook with as well.

I do not like the new recipe at all. I much preferred the old recipe and wish I could still get it. I'm extremely disappointed.

Husband diagnosed with high cholesterol. Flavor of other options is just not good. We like the taste!

Tastes just like butter! My kids don't even notice the difference. They love it! We will continue to keep purchasing!!!

Nice and salty. Soft enough to be spreadable. Can be used to bake with and as a condiment. Tasty on muffins on toast on crackers.

Love the buttery taste that I Can't Believe It's Not Butter gives to everything we use it on from vegetables to pumpkin bread!!

This has to be the best product of it's kind on the market. It is so close to butter flavor that I've fooled people.