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I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)

I mean, it’s butter. Spreads pretty good and doesn’t break the bread. Very good to cook with as well.

I mean, it’s butter.

influenster.com

Husband diagnosed with high cholesterol.  Flavor of other options is just not good.  
We like the taste!

Better Taste and Flavor

icantbelieveitsnotbutter.com

I love this and it tastes exactly like normal butter! The name is definitely true! Best butter product.

I love this and

This has to be the best product of it's kind on the market. It is so close to butter flavor that I've fooled people.

Fantastic flavor

I love this product.  I always have one in the fridge and one in the freezer.  Don't want the chance of running out.

Should be called, "Better than Butter"

Great substitute for butter in cooking, I don't really like it on toast too wet when it melts. I Love it when making biscotti.

Great substitute

We switched to ICBINB several years ago and have been very happy with it. I would never go back to regular butter.

Great Taste!

Love to use this butter on toast or anything that needs butter on it or in it. It is a great tasting butter.

Love to use this

[This review was collected as part of a promotion.] Tastes just like butter and my family loves it! They can't tell the difference!

Love it!!

I love the new tub size and shape, easy to store, easy to use. It is so creamy and spreadable. Thanks

so spreadable

Why have this available when the original was awesome and was all we purchased?  We only purchased this since the original was not in stock and thought it would be as good if not better.  We were wrong.  No flavor and will NEVER purchase again. Doesn't even taste like butter.  Very dissapointed.

no flavor

This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!