We have been useing I can't believe it's not butter for years will continue it is so much better then the other not butters on the market.

Love this butter! My mom changed to it, to lower her cholesterol and it has done wonders! Now I use it in my own household

i cannot believe that it taste so good. It taste and smell as good as the unhealthy butter, will definitely recommend this

Husband likes this product better than any other spreads I buy. Creamy and easy to spread and taste good

[This review was collected as part of a promotion.] Great taste and easy to spread. Seemed a little higher priced than other margarines I've tried.

You cannot tell the difference that this is not butter! Its smooth and creamy and can be used on just about anything

I love this butter but the fact that is very expensive I don't buy it as often as I would like to so I go with the cheaper brands

As far as a butter alternative goes, this one isn’t that bad. I buy it because it’s affordable & tastes good

This product is light and tasty. It has a better taste and is healthier than a lot of other products

We have been buying I Can't Believe It's not Butter for years. We are now looking for a new brand. The consistency of the new formula is horrible!