My family and I love I Can't Believe its not Butter! The smooth creamy taste is great for everything we put it on.

I use this in place of butter with some of my baking and it really does say "I can't Believe It's Not Butter"!!! The texture is very light and soft.

I purchased another brand of spread and my husband complained about it so now it looks like I need to stay with ICBINB.

I love using this product. I like the taste, it is very good. This is my favorite margarine. I use it all the time.

The new product tastes terrible and it doesn't melt. What were you thinking, if something works, don't mess with it.

I can't believe I never use butter anymore. I can't believe it's not butter is the new "butter" for us!

The new product is nothing like the old...taste is gone, texture is off, and spreadability is lacking.

This is the best real butter substitute ever! Beats every other brand hands down. Greatt buttery flavor, creamy texture. Tastes great in recipes.

Having been using ICBINB for many years. I wouldn't think of using any other spread on toast or for baking.

My parents always had this when I was growing up and I continue to purchase now. It’s another go to for me.