I have used I Can't Believe for years, love it on toast and it is supper good in mashed potatoes, as good as butter with less calories.

[This review was collected as part of a promotion.] usually buy this product instead of others as it is available and affordable

This has the taste of real butter and is smooth and creamy. Taste better than butter and is better for you.

It is a great sub for butter!! It fills the taste for butter I have developed in my 55 years of using butter.

I love this it's great in place of butter with less calories and still taste really great definitely recommend to try

[This review was collected as part of a promotion.] I love I Can't Believe It's Not Butter! It is great tasting and very smooth!

I genuinely can't believe it's not butter. This is a great butter alternative and is perfect for all of your cooking needs

I don't mind this butter. It is taste pretty. It is easy to spread on. I literally cant believe it's not butter. Lol

Good flavor, but decently expensive! Plus there are healthier versions out there and cheaper versions!

This is the soft margarine I use for toast and very basic uses in food. For baking I don’t use margarine.