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I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)

I think the new container is much more attractive. The new recipe is much lighter and fluffy. It spreads easier and good for baking and cooking.

lighter texture

icantbelieveitsnotbutter.com

Terrible new recipe. No flavor , doesn't melt , overall just blah. I have to look for a new brand after 20 yrs of ICBINB.

Doesn't melt

Tastes great with all-natural ingredients. This is the only spread product I will buy for my family.

Great Product

I got the sample in the mail and have fried eggs in it, buttered toast, and put a dollop on my chili. I find it to be very tasteful - buttery!

I loved it!

I absolutely love the new I Can't Believe It's Not Butter! The fact that it's made with fewer ingredients is even better!

Great NEW taste

We have been using ICBINB for years and won't use anything else. It taste just like butter. Also like the new containers.

We love ICBINB

We love this butter. It taste as close to real butter than anything we've ever had. Our whole family loves it and we highly recommend.

Awesome product

I Can't Believe It's Not Butter! tastes like real butter, but is easier to spread. We love to make grilled cheese sandwiches with it.

Tastes like real butter.

[This review was collected as part of a promotion.] Spread on toast and bagels, loved it! Great taste!

still Can't believe its not butter

I am sad that you changed the recipe. The taste that I loved is gone!!!! My husband refused to eat it anymore also.

Sad you changed the recipe!!

Why have this available when the original was awesome and was all we purchased?  We only purchased this since the original was not in stock and thought it would be as good if not better.  We were wrong.  No flavor and will NEVER purchase again. Doesn't even taste like butter.  Very dissapointed.

no flavor

This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!

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