I have been using this product since it came out - it tastes so much like the real thing that I was able to win my Mother over from real butter!

I usually keep a container of this in my mini fridge in case we run out of the teal thing. There is no improvement needed and it is healthy for you.

I've tried other spreads which do not spread as easily as "I Can't Believe It's Not Butter". It has a smooth texture and tastes like butter.

The new original spread is softer than the old product which is both good and bad. The taste is good and overall the new product is high quality.

Have been using this product for years. Great for use anytime you are cooking. Taste and texture is easy to use.

The taste is sweet like butter and is especially good on toast at breakfast. Also good on fresh homemade bread and rolls

I can't believe I never use butter anymore. I can't believe it's not butter is the new "butter" for us!

Husband likes this product better than any other spreads I buy. Creamy and easy to spread and taste good

This "butter" is amazing when i put it on toast it tastes like real butter and it smells like real butter, very light

I purchase ICBINB all the time to use in all of my cooking needs that require butter! I can not tell the difference between this a "real" butter!