I prefer I can't believe is not butter brand because of its creaminess. Is soft and not too salty either. Very delicious on my breakfast.

Is it the new container? I have bought this product for at least 25 years. The new rendition actually tastes rancid!

We love this product! The spray which is fat free is our favorite! Recommend the spray to anyone trying to watch their diet.

I great up on his butter from generation to generation it was always I can't believe it's not better 😊 it's soft and it tastes great with bread

Love this butter! My mom changed to it, to lower her cholesterol and it has done wonders! Now I use it in my own household

i just love it. you just can't tell the difference between butter and i can't believe it's not butter. so easy to use. it's the best

We switched to ICBINB several years ago and have been very happy with it. I would never go back to regular butter.

The taste is sweet like butter and is especially good on toast at breakfast. Also good on fresh homemade bread and rolls

[This review was collected as part of a promotion.] My family has been a fan from the beginning! Spreads great and use in all my recipes!

Great substitute for normal heavier butter. Much lighter but still perfect to spread on a toasted bagel.