Always used butter....bought ICBINB and have not purchased butter since....outstanding taste and so much easier to spread!

Love this for trying to be a little better in my recipes. My husband loves it on his grilled cheese as it is healthier but he doesn’t sacrifice taste

We use this product every morning for our toast and it tastes so much like real butter without all the calories.

My family really like this butter...greatgrandson eats it on a bun with cheese only..and he wont eat anything. Will continue using it.

I can't believe it's not butter is a great product. Great taste and easy spread. You can't go wrong.

We have been using I Can't Believe It's Not Butter! for years. It tastes great. It tastes like butter. It spreads very easy too.

Cheap for when people are on a budget and it does it job so that you can have a sandwich or use it for other things in your cooking

I find this DOES taste more like butter than other spreads, but I’m an easy-to-spread format. Convenient and it also tastes good!

Why the changes, I liked to old "I Can't Believe It's Not Butter"? I liked the original better. It was firmer and tasted better.

When I was younger, this was the only “butter” I used. It’s so tasty and tastes like butter. I also like the packaging