This is one of my favorite butter. It’s light fluffy and spreads easily. It’s carb and cholesterol controlled. 

My mom only used this and I know why its one of the better butters on the shelf I prefer real butter but this is my go to for tub butter

[This review was collected as part of a promotion.] O.M.G....IT WAS SO SO SO SO VERY AWESOMELY DELISIOUS

I love the taste of this product!! From putting it on my toast or my pancakes or my baked potato it just enhances the flavors of my food.

I've tried other spreads which do not spread as easily as "I Can't Believe It's Not Butter". It has a smooth texture and tastes like butter.

I buy 'I can't believe it's not butter' all the time. It tastes just like butter but it is healthier for you. Great taste!!

love the taste, light and airy. leaves you feeling ver satisfied and i would recommend this product to any one looking other butter options

I use ICBINB on breakfast toast, lunch's grilled cheese sandwiches, and use as a spread on bread with dinner.

WISH YOU HAD NOT CHANGED YOUR PRODUCT, DO NOT LIKE THE CONSISTENCY OR THE FLAVOR OR THE PACKAGING, I WILL NOT BUY IT IN THE FUTURE.

I just tried this product for the first time. It's been two weeks and now I use it in all my cooking. It taste great!!!!!