[This review was collected as part of a promotion.] use more than any other product. Have been using for many years. Love the taste!

Doesn’t have much flavor, but I love having it on hand when I need a heavier option. It have great nutritional facts.

Love to buy this tub better but as lso like to buy the four tub pack ones for baking and making eggs. Has a good amount of salt included

Storage in frig is great ...takes up just the right amount of space .Compact.Easy to use ....pop the top and you are good to go

This is my husbands favorite! I like it for it's taste and it is easy to spread. I also like the new containers. It makes it so much easier to store.

The new simple recipe is terrible. There's no flavor. I've purchased this product since it was first introduced. Well, I am going back to butter.

Why the changes, I liked to old "I Can't Believe It's Not Butter"? I liked the original better. It was firmer and tasted better.

this is the best soft spread i've ever used. it does have the taste of real butter which i absolutely love.

Good for you and taste like the real thing. I only use this if they are out I go to another store or wait. It's a must

Our family has loved this spread for so long, but since the recipe has changed we’ve stopped buying it.