what did you do to my favorite???? yuk!! this "new" formula won't even melt..makes me wonder what's in it

I just opened a small 15.oz tub and pulled out a 4 inch plastic yellow piece from inside the butter. Not sure what it’s from , it’s very bendy.

It’s fine for a soft butter replacement, but tastes closer to a margarine and not, like butter as stated.

Ehhh I’ve tried this as a low calorie butter but it just doesn’t do it. I find I need to use more of it than necessary

Quite honestly, I did not notice that much difference. Perhaps it's because I like the product just as it was.

My favorite not real butter! Idk what I would do without it. I prefer the taste of this butter to others. So easy to spread. Highly recommend

I still like the taste but it has become too soft which can be inconvenuient at times. I like the new packaging.

I really enjoy the flavor of I Can't Believe It's Not Butter and I also like the fact that you can freeze it until ready to use.

This was always my favorite butter. Now its ruined. Doesnt taste good at all anymore. Please, please change it back!

It’s not a bad butter but it still has that weird taste and it’s not as creamy! It’s not my favorite!