This is the one "butter" product that is in our fridge at all times. Love the flavor, texture and spreadability - and we've tried different brands but always come back to ICBINB.

I have tried all brands of butter spreads ,but Hey when it goes on my bread or muffins it had better be ( I can't believe it's not butter that's the one for me !!

[This review was collected as part of a promotion.] I thought hte product had a good taste. It teated a lot like butter, which I felt was good. I cannot compare to the old recipe since this is my first purchase, but I liked the product.

[This review was collected as part of a promotion.] It tastes okay but I'm really not a fan. Didn't have that "real" taste I was looking or hoping for.

I have been buying this butter for years and whenever I try a different one I always end up resorting back to this one in the end. Very affordable and great quality!

[This review was collected as part of a promotion.] Love the taste of I Can't Believe It's Not Butter original spread and love that it spreads and melts easily. Also love the new packaging.

We have used ICBNB for years (switched from butter) and enjoyed using it. The new version tastes like OLEO of old...when I was a kid...greasy! Doesn't melt in the frying pan or on toast. What a disappointment! We'll be changing asap!! Bye ICBNB!!!

This will forever be in my household! Growing up my mom always said this is the best butter ever! She couldnt read english lol ahe used it cook, fry & bake!

Whatever you did to this product, you spoiled it for me. It tastes flavorless, almost like lard. I've been buying it for years, but am switching to Brummel & Brown. So sorry I bought the big container. Guess I'll use it for cooking.

This butter has a creaming texture and the flavor is good. When you add to a toast or when you are preparing a cake or something special is a good option 👍