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Customer reviews for I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.) for
I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)
4.1 out of 5 stars
stars4,066 ratings3,943 reviews
  1. 5 stars65% (2,628)
  2. 4 stars15% (595)
  3. 3 stars4% (150)
  4. 2 stars3% (109)
  5. 1 star14% (584)

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Showing 161-170 of 3,943 reviews
Feb 5, 2026
Ehsan K
5 out of 5 stars review

Kitchen Essential that Never Disappoints

[This review was collected as part of a promotion.] This spread was always a staple in my kitchen growing up because it delivers exactly what I need every single time. The spreadability is unmatched - whether it's straight from the fridge or sitting on the counter, it glides effortlessly over toast, bagels, pancakes, you name it. No tearing bread, no waiting for it to soften, just smooth, easy perfection. On top of that, the taste is genuinely impressive. It has that rich, buttery flavor you want without feeling heavy, and it works beautifully in everything from simple breakfasts to quick sautees. It's one of those products that quietly makes everyday meals better, and honestly, I can't imagine not having it on hand.

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Jan 7, 2026
ajlurie_6550
5 out of 5 stars review

Tasty Spread

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter is a high quality great tasting spread. Easy to use and incorporate into your daily life. Love the easy container to access the spread and it goes on simply and smoothly every time.

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Dec 26, 2025
davi1021_1936
5 out of 5 stars review

Cooks like butter

[This review was collected as part of a promotion.] The I Can’t Believe it’s not Butter original spread looks like butter, cooks like butter, and tastes like butter. The texture was smooth and easy to scoop to use. The design and plots were eye catching and simple. I do recommend using this as a butter alternative.

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Jan 19, 2026
gabriela48_114
4 out of 5 stars review

Great

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! spreads easily and gives a buttery flavor with fewer calories than real butter. It's great on toast or veggies, though the taste isn't as rich as real butter. A solid choice if you want a lighter alternative

Review from influenster.com
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Feb 9, 2026
Shira R
5 out of 5 stars review

Great butter alternative

[This review was collected as part of a promotion.] I can't believe it's not butter is one of my favorite butter substitutes! I used it on toast, in mashed potatoes, and for cooking and baking. It has a great flavor, spreads and melts well, and is everything you could want in a buttery spread. This is great for vegan, lactose intolerances, and anyone else who wants a non-dairy alternative to butter. It tastes pretty close to the real thing and comes in a large container that lasts well in the fridge. It's nice and spreadable, and doesn't harden or grow a film. Overall, I would recommend this!

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reply from Team Unbelievable

Sounds like it’s melting into all the right moments 💛 Thanks for the love!

Jan 12, 2026
coler5_3654
5 out of 5 stars review

One of the best butter alternatives

[This review was collected as part of a promotion.] I can't believe it's not butter is one of the most recognized butter alternatives and probably one of the best! It tastes just like butter! The tub of the soft and spreadable kind is the best, as you don't have to worry about waiting to melt butter and you can easily spread it on toast or a bagel, just be sure to try not to get crumbs in the container, as it's a big enough container that others in your household will get mad :-) The taste is good and very reminiscent of my childhood, and the lower calories than normal butter is always a plus. If you're wanting to cut out some butter, or just want some lower calories, give ICBINB a try!!

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Feb 13, 2026
rachel0143_9185
5 out of 5 stars review

Best butter super easy to use and taste amazing

[This review was collected as part of a promotion.] I used this butter to make some fudge. It was so easy to use melts great and mixes very well. Love the creamy textuer it gave my fudge. It held up so well most likely will be useing this for bow on to bake with and its good on so many foods. This will for sure be in my fridge for bow on move over old butter i have a new more relaible better butter to use.

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Dec 24, 2025
debleo143_900
4 out of 5 stars review

good flavor

[This review was collected as part of a promotion.] it has a creamy texture and a buttery tast. it is easy to store in the frige and an easy to use container. just the right size for my family's needs. good weight. sturdy container material. no assembly.

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Dec 23, 2025
kimberleyc46_969
4 out of 5 stars review

Good

[This review was collected as part of a promotion.] It was pretty good. It was firmer straight out of the fridge than my usual brand so I'd suggest letting it sit out for a while to be more spreadable. Other than that it was good and could be used as a substitute in many different recipes.

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Dec 24, 2025
lyndsid1_639
5 out of 5 stars review

Tasty buttery spread!

[This review was collected as part of a promotion.] This buttery spread is delicious and great for cooking! It is super easy to remove from the container in the desired amount and it is easy to spread onto bread/crackers. The container is great for keeping the spread fresh in the refrigerator. The spread melts well over heat. I have used it for sauteeing/basting and it has worked great. The flavor holds up well and my whole family enjoys it!

Review from influenster.com
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