[This review was collected as part of a promotion.] This spread was always a staple in my kitchen growing up because it delivers exactly what I need every single time. The spreadability is unmatched - whether it's straight from the fridge or sitting on the counter, it glides effortlessly over toast, bagels, pancakes, you name it. No tearing bread, no waiting for it to soften, just smooth, easy perfection. On top of that, the taste is genuinely impressive. It has that rich, buttery flavor you want without feeling heavy, and it works beautifully in everything from simple breakfasts to quick sautees. It's one of those products that quietly makes everyday meals better, and honestly, I can't imagine not having it on hand.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter is a high quality great tasting spread. Easy to use and incorporate into your daily life. Love the easy container to access the spread and it goes on simply and smoothly every time.

[This review was collected as part of a promotion.] The I Can’t Believe it’s not Butter original spread looks like butter, cooks like butter, and tastes like butter. The texture was smooth and easy to scoop to use. The design and plots were eye catching and simple. I do recommend using this as a butter alternative.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! spreads easily and gives a buttery flavor with fewer calories than real butter. It's great on toast or veggies, though the taste isn't as rich as real butter. A solid choice if you want a lighter alternative

[This review was collected as part of a promotion.] I can't believe it's not butter is one of my favorite butter substitutes! I used it on toast, in mashed potatoes, and for cooking and baking. It has a great flavor, spreads and melts well, and is everything you could want in a buttery spread. This is great for vegan, lactose intolerances, and anyone else who wants a non-dairy alternative to butter. It tastes pretty close to the real thing and comes in a large container that lasts well in the fridge. It's nice and spreadable, and doesn't harden or grow a film. Overall, I would recommend this!

[This review was collected as part of a promotion.] I can't believe it's not butter is one of the most recognized butter alternatives and probably one of the best! It tastes just like butter! The tub of the soft and spreadable kind is the best, as you don't have to worry about waiting to melt butter and you can easily spread it on toast or a bagel, just be sure to try not to get crumbs in the container, as it's a big enough container that others in your household will get mad :-) The taste is good and very reminiscent of my childhood, and the lower calories than normal butter is always a plus. If you're wanting to cut out some butter, or just want some lower calories, give ICBINB a try!!

[This review was collected as part of a promotion.] I used this butter to make some fudge. It was so easy to use melts great and mixes very well. Love the creamy textuer it gave my fudge. It held up so well most likely will be useing this for bow on to bake with and its good on so many foods. This will for sure be in my fridge for bow on move over old butter i have a new more relaible better butter to use.

[This review was collected as part of a promotion.] it has a creamy texture and a buttery tast. it is easy to store in the frige and an easy to use container. just the right size for my family's needs. good weight. sturdy container material. no assembly.

[This review was collected as part of a promotion.] It was pretty good. It was firmer straight out of the fridge than my usual brand so I'd suggest letting it sit out for a while to be more spreadable. Other than that it was good and could be used as a substitute in many different recipes.

[This review was collected as part of a promotion.] This buttery spread is delicious and great for cooking! It is super easy to remove from the container in the desired amount and it is easy to spread onto bread/crackers. The container is great for keeping the spread fresh in the refrigerator. The spread melts well over heat. I have used it for sauteeing/basting and it has worked great. The flavor holds up well and my whole family enjoys it!