[This review was collected as part of a promotion.] I tried this I can't believe it's not butter spread, it's not bad. Tastes good, even if it's not butter. Spreads easily on bagels. For not being butter it's pretty close, and edible. I definitely would use it again. Still trying to get the hubby to try it. He's a butter only guy, lol.

[This review was collected as part of a promotion.] it has a creamy texture and a buttery tast. it is easy to store in the frige and an easy to use container. just the right size for my family's needs. good weight. sturdy container material. no assembly.

[This review was collected as part of a promotion.] It was pretty good. It was firmer straight out of the fridge than my usual brand so I’d suggest letting it sit out for a while to be more spreadable. Other than that it was good and could be used as a substitute in many different recipes.

[This review was collected as part of a promotion.] I used I Can’t Believe It’s Not Butter! on my pancakes and I really liked it. It melted right away and gave my pancakes a nice buttery flavor. It spreads easily and it didn’t feel greasy or heavy. It tastes very close to real butter, and I like that it’s a lighter option. You can tell it’s not exactly the same as real butter, but it’s close enough that I’d keep using it. For everyday meals like breakfast, it works great.

Years “ I can’t Believe it’s not Butter” has been #1. When I visited the store to shop, and seen the container changed colors…my heart dropped. I was checking behind the new colors in hopes of finding an old color container. Shame. That’s same day I visited other stores and it seemed everyone synchronized the old with the new. What makes it worst is the taste changed too. Now I’m shopping for actual butter because the taste is not so great. Whomever chose to change for whatever reason…I hope it was worth it. Cholesterol watcher Merry Christmas

[This review was collected as part of a promotion.] Definitely love having this as an option when my butter is too cold to spread. We have a pet household, so leaving butter out can be too risky. While it’s not completely comparable to butter, it does have a good taste to it that compliments my morning toast well. If you don’t mind that it’s not identical to butter, I’d say still give it a try!

[This review was collected as part of a promotion.] This is a great "butter" spread that looks and smells and tastes just like butter. The packaging is bright and easy to open. This size is perfect for most families and will last a long time. The power of choice for what you put into your body is easy when you have options like this product. I highly recommend this product.

[This review was collected as part of a promotion.] This spread is so easy to use. It’s soft straight out of the fridge. Spreads well on my pancakes or grilled cheese. It’s delicious on Hawaiian rolls. This certainly helps if you’re counting calories or watching fat content. The package seems like it will last a while.

[This review was collected as part of a promotion.] I received this butter substitute in exchange for my honest opinion and who doesn’t remember the ads for this product when it first came out? This feels like such a nostaligc trip because I remember when the ads were everywhere and even when I first viewed this product in person, I vividly reenacting the iconic “I can’t believe it's not butter?” line from the ads, my favorites were the ones featuring Fabio btw, so picture my surprise when I was offered the chance to test this out and imagine even more of my surprise when I found myself not being able to discern the difference between this and real butter. I loved that this is, like most butter products, by having a buttery yellow tin with a creamy butter design on the front of the tin. It has a red bar at the bottom that mentions which type of butter replacement this is (Original) and goes into more detail on the rest of the product. Something new about this one is that it's a part of the Nutririch label which means that not only is it a better option but also it's a healthier choice. The reason why they mention that it's healthier is that at least one tablespoon of this provides at least 20% of your daily value of essential vitamins (A, D, E, and B12) along with Omega-3 ALA (an essential fatty acid) along with that this has 70% less saturated fats than dairy butter. Also, it's Kosher, if that’s important to you, which after all that information I see why they are going by the slogan “Butter? Better” now because this is butter but better for you. But you didn’t come here for the facts you want to know how it spreads and flavoring when used on products which I will get into now. First, I want to say that I prefer my spread softened so I gave it a bit of time in the room before I started spreading it on my sliders, the meal of choice today, and after adding everything I wanted to the other side, and well I cooked the sliders. This didn’t necessarily melt how you are used to it sitting more visibly compared to what most butter products would do, but that doesn’t disrupt the flavoring of anything you cook it with. I also later cooked eggs with it as well as bacon which also didn’t have a noticeable change in flavor. I did decide that I'd want to try it without the other products and again I didn’t notice a major change compared to other butter products so I truly did notice a feeling of not believing that it's not butter. It spreads really easily so easily it spreads like....well like butter actually It is light and again buttery delicious with the products I’ve used it on and doesn’t take up space on the palete is a healthier option for you takes great on its own and when cooked with other products spreads so easily my butter knife glided through it I’ll just go ahead and rate it a 5/5 great tastes, spreads beautifully, doesn't take away from whatever you are cooking, great price health benefits and its not real butter? This is great I'd definitely suggest it.

[This review was collected as part of a promotion.] I recently started using this product and I'm not disappointed at all. It has a smooth, creamy texture and a surprisingly rich buttery flavor, perfect for spreading on toast, vegetables, and even for light cooking. It spreads easily even straight from the refrigerator and melts well without feeling greasy. I also appreciate that it's made from vegetable oil and contains omega-3s. Its packaging design is bright and eye-catching, with labels clearly displaying important information. The container is sturdy and well-made, with a lid that seals tightly and is easy to open without cracking or warping. The 15 oz size is very convenient, large enough to last for a while, but not so large that it takes up too much space in the refrigerator. It is easy to handle when scooping or spreading.