[This review was collected as part of a promotion.] My daughter is all over the place now, sometimes I'm not even sure what is on her clothes. This is the only detergent I will use for her laundry, it is gentle on her skin yet tough enough to get just about any mess out of her outfits! It has a soft smell and isn't full of dye & perfumes, which makes me feel better about what is on her delicate skin.

[This review was collected as part of a promotion.] I truly am impressed with the quality and performance of this Dreft newborn laundry detergent. My son has extremely sensitive skin so I appreciate that it is safe and hypoallergenic for newborns. This detergent contains no harsh chemicals or dyes which is a huge plus. There is a mild scent, but it is delightful and not overpowering at all and it leaves the clothes smelling fresh. I was surprised by how well this detergent cleans the clothes. It effectively tackles all sorts of stains and dirt that often end up on my sons clothes. From spit-up stains to diaper leaks, this detergent gets the job done without any hassle. Even after multiple washes, my sons clothes remain soft and have not faded in color. The bottle design is easy to use and the measuring cap provided allows me to dispense the right amount of detergent. A little goes a long way with this product, making it cost-effective in the long run. This product is an excellent choice for anyone looking for a safe, effective, and gentle detergent for their baby's clothes. I highly recommend this product and will continue using it as my son grows.

[This review was collected as part of a promotion.] I really love the way it cleans my nephew's clothes. They come out soft and smelling good, and the detergent doesn't bother his extremely sensitive skin at all! It's hard to find a product that works AND doesn't cause him to have a reaction, so this one is a definite win for us.

I have never had an issue with his laundry detergent for my newborns who have very sensitive skin and eczema. I would like the smell of it it isn’t too overpowering but it just reminds me of a baby. It gets all the spit up and all leaks from the diaper cleaned up.

[This review was collected as part of a promotion.] Originally I started using dreft for my baby’s clothes. But it’s now become my go-to laundry detergent for my clothes too. It’s so fresh scented and I love that it is clear (leaving zero colored residue anywhere). I wish it were a little less expensive and easier to find in stores. But I still love it.

[This review was collected as part of a promotion.] When having a new baby every purchase becomes a major decision. Dreft is the best choice for baby detergent. Gets out the stains almost every time with a smell that really makes me happy. My baby smells Amazing and his clothes still feel soft after many washes.

I always used dreft detergent and loved the original smell! I recently bought another and the new smell was absolutely terrible! Not only was the smell terrible but ever since I’ve used it my baby has had rashes and pimples on her face. I don’t understand how this is the hypoallergenic version. It is way too strong for babies skin

Dreft High Efficiency Liquid Laundry Detergent 13 I love this detergent! It doesn't make my babies skin irritated and it smells amazing and clean without being too strong and overpowering. Her clothes always come out super clean even when I think that some stains will never come out. I use this with the Dreft stain remover and they're good as new. I would recommend and repurchase this product!

[This review was collected as part of a promotion.] I love Dreft detergent. It does a great job of getting out any stains on my baby’s clothes from messy diapers, breast milk or baby food. I haven’t had any staining issues. Plus it simply smells so good!

[This review was collected as part of a promotion.] We didn't have newborn detergent like this when my oldest was born in 04. We use to have to use whatever detergent I used for mine and my spouse clothes and she use to break our from it which I hated. So when we found out we were having another little one I looked into newborn detergent to wash all the clothes we had purchased for her before she arrived. This stuff is wonderful. It has a very mild smell to it and did fade her clothes which was nice. It gets formula stains and other baby stains out. This is a win and a must have if you're having a little one.