I was estatic when I saw this product. It works amazing on getting out baby food, which can stain things pretty good. Still has the great long lasting smell which I love too.

I recently bought a bottle of this over priced baby detergent because I love the smell, however the scent has been changed and I do not like the new scent! So sad it no longer has the new baby smell.

the best baby powder. I've been using it since I had a baby. has a pleasant smell. washes everything very well. enough for a long time. the child does not have any allergies

The only brand I trust with my babies clothes will be direct the scent it’s amazing and it’s not too pricey I love how soft it leaves the clothes and how it smells

The only detergent I use for my little newborn ❤️ I didn’t want to go fully fragrance free right off the bat so that his skin could be exposed to build a tolerance and I’m glad I did. He never gets any rashes and I love that cute baby smell!

If i could have all of the cleaning products and smelly things in my house smell like this i could die a happy woman! Cleans the clothes great and has that perfect baby smell. Adore it!!

My all time favorite detergent. It smells like heaven and I wish I could afford to wash all of my clothes in those. Unfortunately it’s a@little too expensive!

[This review was collected as part of a promotion.] I love the smell of this stuff! And it works on my messy toddlers clothes as well! Always get the stains out with no problems! Highly recommend this to all moms!

I bought this (and still sometimes use) for my kids clothes. It feels safer for their clothes and I do not have to worry about the detergent causing a rash on their bodies. Nice scent as well.

I started using baby dreft before my baby was born to wash all of her clothes and it leaves her clothes smelling so good!! Its definetly affordable it just doesnt help with stains.