I used this detergent when I first had my son and I still use it today as he's a year and a half old. I love the smell of this stuff it smells so amazing!!! It will always remind me of my tiny little baby!

I've been washing my girls clothes in this since they were born. It's the only thing that my little tots can use without breaking out. Perfect for my whole family and makes life a whole lot easier for sure.

Just recently purchased for my newborn babys clothes!  Has a light apple scent to it & isn't super heavy on the fragrance.  Love that it's more natural and made for newborns.

We only use this detergent on our 6 month olds clothes. It has a good scent and doesn't affect his eczema at all. We switch between this and tide free and clear. We love it!

the best baby powder. I've been using it since I had a baby. has a pleasant smell. washes everything very well. enough for a long time. the child does not have any allergies

[This review was collected as part of a promotion.] The only thing i wash my newborns clothes an blankets perfect for there delicate skin. Can be pricey but smells great.

[This review was collected as part of a promotion.] This is now my favorite laundry detergent for my baby. It softened every single piece that was included into the load. The smell is amazing. The scent lasts for awhile also.

I don’t have a baby, but have been washing all of my delicate cloths in dreft because of its gentleness, but mostly because of the wonderful scent..looks like its back to another product for delicates...

Omg! Dreft laundry detergent, has a scent that is addicting. I wash my towel and my sheets, blankets (linens) in Dreft. I love the smell. It's tough on stains too. Dreft is my secret. I use for my household scent

Smells amazing & is gentle enough for my baby. I used this for both of my kids. I have special memories of me washing their clothes before they were born, getting their closet ready for when they come home. 10/10