We used this when my little sister was born, I'd sneak a little bit for my blankets sometimes. It smells like fresh baby, they make the scented beads for the washer as well!

Been using this since day 1 with my baby! I loveeeee the smell of it so much. My daughter also has sensitive skin and this never bothered her skin. It also seems to last a while too! Will keep buying!

This product is a life saver for my son. He is 7, with horrible allergies and eczema. This doesn't bother him or make him itch at all like most detergents do.

The new scent stinks so bad. Smells like a tomato-based food. Hate it so much! Miss that baby smell. And clothes arent getting cleaned as good either. Revamping was the worst move you could have made! Bring back the old formula!!!!!!!!!!!!!

I loveeee this detergent for my baby!! Smellls sooo good and keeps his clothes smelling freshhh. Affordable and just overall and really good product!! I will for sure keep buying this product.

I have heard many complaints about the ingredients used, however my baby has very sensitive skin and has rarely had body rashes ( the rash was caused by heat, I believe)and this is all I've ever used. It smells divine.

The detergent is great! I've been using this on my sons clothes since he was born, I was worried he might have sensitive skin like me so I wanted to get something that would irritate his skin. This has done that job and works amazing!

I loved washing all my newborn clothes with this detergent! It has such a sweet smell it was really meant for babies, I still use it & my baby is already a toddler

A quality children's laundry detergent is specially formulated to be gentle on sensitive skin while effectively removing stains and odors. Free from harsh chemicals and allergens, it ensures that my little one stay comfortable and safe.

This is the only detergent I use for my baby. It's a trusted brand that I have used with my first born well. It's gentle enough for babies and doesn't contain extra irritants. I highly recommend.