I think this detergent has served me well for both my babies. I love the soft fragrance it gives to the clothes and it does clean them up pretty good. The only downside is that it does not do well on poop stains

I have been using dreft for my son who is almost 2 and the new formula gives him rashes. So I sadly can’t buy this again and I don’t see the point in buying the beads just to make it smell different. I hope you change it back

[This review was collected as part of a promotion.] It did what it states it does it cleans your clothes and is safe for newborns or baby sensitive skin. I would be more likely to purchase it if it wasn't so expensive in stores.

Great detergent for little babies with sensitive skin. If you're looking for a cheaper alternative I suggest all free and clear it is way cheaper and works great for sensitive skin.

We used this when my little sister was born, I'd sneak a little bit for my blankets sometimes. It smells like fresh baby, they make the scented beads for the washer as well!

This is a wonderful liquid laundry detergent for babies.It has a pleasant smell,does not cause allergies, after washing things remain as new.It copes with various baby stains

My oldest had eczema very bad as a baby, and this was one of the only detergents that didn't aggravate her skin and leave her with a flare up. Will always recommend, and it smells good!

I like it. It's gentle on her skin, it's expensive and even more expensive now. But everything needs to be washed in something's as gentle as direct before you bring your newborn home when your nesting. I suggest dreft.

Oh, this stuff smells so great. Still using it with my 10 month olds clothes and have no intention of stopping anytime soon. I use the dreft scent booster as well. The smell is so unique and baby fresh.

Great hypoallergenic baby detergent I use for baby. Seems like it doesn't irritate skin and has no harsh chemicals and scents. Affordable. Also doesn't take a lot and lasts long.