If i could have all of the cleaning products and smelly things in my house smell like this i could die a happy woman! Cleans the clothes great and has that perfect baby smell. Adore it!!

This product has a distinct smell and it is lovely! Gentle enough to use for baby or someone with sensitive skin, long lasting scent, and strong enough for a bold clean.

[This review was collected as part of a promotion.] It's awesome. I will definitely buy it from now on. Made my little guys clothes soft, and it's gentle.

I love using this on all my baby's clothes and blankets…. mine also. It makes them so soft and smells just like a baby. Will continue to use for sure!

I used this for my baby's laundry from newborn to now 17 months. It keeps my baby's clothes clean and smelling good. It's soft and delicate. It goes a long way too. I'm on my 3 detergent since he was born.

We only use this detergent on our 6 month olds clothes. It has a good scent and doesn't affect his eczema at all. We switch between this and tide free and clear. We love it!

[This review was collected as part of a promotion.] I love the smell of this stuff! And it works on my messy toddlers clothes as well! Always get the stains out with no problems! Highly recommend this to all moms!

I really like this detergent. It gets my baby's clothes really clean while sparing the color. It is so gentle and my baby has sensitive skin. It smells really nice too i like to wash my sheets in it as well.

I like it. It's gentle on her skin, it's expensive and even more expensive now. But everything needs to be washed in something's as gentle as direct before you bring your newborn home when your nesting. I suggest dreft.

I had a baby back in 2013 I miss the old smell . It still smells good though no complaints . Been washing my new born clothes with this . Gentle and clean