I love how this makes my baby’s clothes smell! I also feel great using it knowing that I’m not using unnecessary chemicals or irritants on my little one.

The only baby detergent I’ve used. Cleans and sanitizes clothes very well. Also keeps clothes smelling good even after wear! A little goes a long way! Can’t wait to try out Stage: 2!! Definitely recommend for your little one!!

I loved washing all my newborn clothes with this detergent! It has such a sweet smell it was really meant for babies, I still use it & my baby is already a toddler

Also another family favorite that we continue to buy for my children as their eczema prone skin doesn't react harshly to it. I had to knock off a star because they changed the fragrance and I'm not sure why as the original was better.

I do not mind paying the price for this even though in my opinion it’s slightly high. My daughter has very sensitive skin so I have to be very mindful on what i purchase. The smell is also very soft

I love draft. It's the only laundry detergent I used on my baby's clothing. Very gentle and thorough cleaning. I even currently use it on my guinea pig's laundry because they are sensitive to dyes and fragrance.

I use this for my son. And any towels. I have always used this for his clothes and etc. it smells amazing like a baby ! And it doesn’t break my son out or anything. I will continue to use this.

I love all the Dreft products! My son has sensitive skin so I continue to use this even though he is 19 months old. It has a great scent (not too strong) and my son has never had an issue with this detergent! Highly recommend

I love the smell of dreft! It is the best smell. I’ve been washing my baby’s clothes in it since before he was born. I’ve tried other brands that are similar but this is my favorite.

For 4 years I have washed my sons clothes with Dreft. I bought a new bottle and my husband smelled my son and said "yuck" I agree. The new smell makes me feel like I lost my little guys sent. We will be switching.