What happened to the original Apple Jacks is what I want to know. There is no flavor like there has to be. Everything now is charge you more and give you less!! It’s obvious there less ingredients being put in or cheaper ones to cut cost. Not to mention the fact it’s full of red dye 40 and I can’t even let my toddler eat it without adverse hyperactivity affects.

[This review was collected as part of a promotion.] Thank you tryit. We recieved this box today. My Grandkids and I all grabbed a bowl and sat down and had a family snack together. They were excited that I got this for free and asked if we can get more. We all love apple Jack's.

I used to love Apple Jacks as a child. ( I am now 63). They were considered a big treat in my house. I’ve bought them occasionally since then, and they were as good as ever. Then I recently bought a box. They were very flavorless. And the texture was different. And there was no cinnamon “bite” to them like I remembered. My husband went and bought me a different box to see if they were any better from a different batch. They were just as disappointing. Which led me to search “Why do Apple Jacks taste different?” Which led me to this forum. I guess I’m not crazy… I will not be buying Apple Jacks again unless I find out that they improve the taste. The moral of this story? Please don’t fix what isn’t broken, Kelloggs.

[This review was collected as part of a promotion.] Apple Jack's definitely a classic must have cereal in the pantry. My kids love it with its apple cinnamon flavor. You can serve it will cold milk. Or pack in a bag for an on the go snack. Not over sweet either.

I fell in love with Apple Jacks as a kid, I'm now 29 and my 6 year old tried it for the first time. This little boy is picky with anything he eats and it's hard to convince him to try something different, well he tried it last month and is in love. He also doesn't like to drink milk but Apple Jack's with milk is now his favorite for breakfast! Thank you for years of great quality products and for the memories.

OMG you ruined Apple Jack's. You made them smaller and took out any taste that it had. The color of the left over milk is no longer the orange/green that made you happy. I'm not even going to get into you making the boxes thinner so there is less AJ to enjoy. Now it's just small round circles of tasteless cardboard. If I wanted that I would buy the white box of generic tasteless Apples Jacks that cost half the price.

I just bought a box of Apple Jacks yesterday. I hadn't bought any in years, and my son was excited to have a bowl this morning. What a HUGE disappointment. They are so much smaller. There also used to be a much shinier coating on it, but they are duller now. They are much softer and the worst part is that they are nearly flavorless. Yet, the price hasn't changed. I won't be purchasing these again. I grew up on Kellogg's products and they used to be of such higher quality. Profits>Quality

What happened to this cereal? I really liked it in my youth. Either I am misremembering how good it was or it has changed a lot. There's no flavor anymore! Why would you remove the flavor? It doesn't smell right either. But nothing's as good as it used to be, is it?

I used to eat these in the 80s (and maybe 70s- can't remember when they came out)and now.....these are so disappointing. They are not at all the same. They don't even taste the same. They used to be a pinkish colour, fatter, and rounder and had a super good apple cinnamon taste. They have done to Applejack's what they have done to Fruit Loops... Made them smaller and tasteless! Way to wreck the nostalgia-feeling Kellogg's. Actually makes me sad :( Will NOT buy again.

I bought Apple Jacks for the first time in a year or so and my family (four of us; two adults and two adults) and I could immediately tell that something had changed about them. They seemed lighter in density, less sweet, less intensely flavored. Did Kellogg's change the recipe in some way? They're simply not as tasty as they used to be and didn't really taste that different from all those bland, "limited edition" cereals based on movies or whatever that appear briefly on the shelves. I can't see buying them again and I hope you restore their original recipe. If I'm wrong, and the cereal recipe hasn't been tampered with recently, please let me know. I was reminded of how Post Honeycomb seemed to have changed for the worse, we stopped buying them, and then a few years ago restored their "original flavor" and now all is right with the world.