I can’t stand the new smell of the blue Platinum Dawn. I won’t be buying it again.

The product itself... Is great. The new ez squeeze bottle ? Takes me to hands to get it out... So I waste half of it. Never by again

I'm delighted with Dawn dish soap, because I know I don't need to use much or scrub too hard to clean my dishes.

One reviewer say`s it is water down , i say that it is thinner and the sudes do not hold up as long as the original Platinum. This is a farce a joke what did you think , that the consumers would not Notice. Theres something you need to know, with the price of everything going UP. The concumer is not going to buy everything you make.We know the makers are saying this is the way we are going to produce this item and the consumer will just have to accept it

[This review was collected as part of a promotion.] The Dawn platinum ez-squeeze works great at cutting through grease. Dawn makes cleaning dishes and pans so much easier. The ez-squeeze bottle makes getting the dishwashing liquid easier. The refreshing rain is a nice clean scent.

[This review was collected as part of a promotion.] I bought this dish soap about 3 weeks ago. I was skeptical at first because the bottle is not as big as I would like it to be but I quickly learned that the little bottle will last a long time. I use less dish soap and get the same great results. Definitely suggest buying this product!

[This review was collected as part of a promotion.] I really enjoyed the product style for this soap. Once you receive the product, peel off the sticker from the bottom and it is ready for use. The scent is pleasant and not overpowering. The squeeze bottle will ensure that you use every bit of soap in the container. We all have had an experience where you have to flip containers upside down to be able to get access to the very bottom. Dawn solved that issue with this squeeze bottle. Once you squeeze the soap out, it does not leave any trickle soap behind on your counters. You don't need to squeeze very hard to get a lot of product. You can control how much soap you use depending on how hard you squeeze the bottle. The size of this soap and its bottom is compatible with your standard kitchen caddies.

[This review was collected as part of a promotion.] Absolutely love this bottle design! Dawn always pleases but this new bottle design has been something I’ve always wanted. No more messy cap!!! Highly recommend you trading out your old bottle for the new design. It will not disappoint.

I am not trying to be rude. I am not trying to be funny, and I don't want any money back. I simply want to tell everyone that is looking at these reviews to NOT buy this product. It smells absolutely AWFUL. It smells like they put the smell of a dirty moldy drain into a bottle. It makes all my dishes have that smell too, especially my yeti bottle. Please take this scent off the shelves. To be more specific, "Refreshing Rain" Scent smells absolutely awful.

[This review was collected as part of a promotion.] This stuff is awesome it has the same great DAWN grease fighting power. The smell is amazing and leaves my hands feeling great! My favorite part is the convenience of the EZ squeeze bottle it helps with less waste so the product last way longer, we all know you only need a tiny bit of DAWN to get the job done!.