We're sorry you don't find our EZ-Squeeze bottle easy at all, Bigsqueeze, and we appreciate your reaching out. The EZ-Squeeze bottle was designed to provide easier one-handed dosing, and we’re sharing your feedback with our product team. Extensive research and consumer testing goes into our products, however, we realize that preferences and needs can vary from person to person. If you’re using one of our EZ-Squeeze bottles, and it seems to get harder to dispense over time, there may be buildup on the opening. If so, rinse the cap with water and dry it off to remove the buildup. If you fid the bottle design is hard for you to use right from the beginning, you may want to consider instead using Dawn in our traditional bottle with the opening at the top. Your satisfaction is very important to us, and we’d like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday