[This review was collected as part of a promotion.] This stuff is awesome it has the same great DAWN grease fighting power. The smell is amazing and leaves my hands feeling great! My favorite part is the convenience of the EZ squeeze bottle it helps with less waste so the product last way longer, we all know you only need a tiny bit of DAWN to get the job done!.

[This review was collected as part of a promotion.] Great dish soap, I love the new Dawn Platinum EZ squeeze dish soap. It make it a lot easier rather than having to open and turning and faster to use. Has becomes my favorite. I wash dishes all day long with two toddlers around. Love that Dawn brand soap always leaves my hands soft after I’m finished washing the dishes.

[This review was collected as part of a promotion.] I love Dawn Platinum's EZ Squeeze bottle design. It's about time there was an easy way to get every last bit of detergent without flipping the bottle and propping it against something for it to flow down to the nozzle. This bottle is sturdy yet easy to squeeze. The detergent smells pleasant and cleans well. Good lather and always the right amount of bubbles. My dishes come out sparkling clean and a little bit goes a long way so it lasts a long time!

My husband says, "I only want to use this soap! I like the suds and look at the bottle. It's half gone and i've been using it for 2 months!!"

I find that squeezing soap out with my right hand takes a bit of acrobatic twisting. I can only reliably get soap out if I squeeze with both hands while holding the bottle directly over the sink. Awkward.

I love Dawn Platinum and discover new uses for it all the time. The counters around my stove get very greasy. Spraying with Dawn Platinum got rid of all the caked on grease.

I think I bought this at an estate sale, but now I’m a user for life. Just a squeeze in a very dirty pot with stuck-on food, add hot water, and no scrubbing necessary. Love it. Never noticed a bad smell.

I bought it this month and I’m so happy I did because it works so well on pans dishes plates bowls in your special cups that you will not allow anyone to touch and it also works very well with cleaning and laundry

I have to use twice as much to get suds and then they don't last. I have always used Dawn for laundry stains as well. Need to treat grease spots twice with added laundry soap. Very disappointed.

I have been a Dawn user for 28 years. We just purchased a new Platimum EZ squeeze in Rain scent and it smells horrible! Why if things aren’t broken do you have to try and fix them?