I use this seasoning in almost all my savory dishes. Stewd, soups, marinades ... it is wonderful

Color and flavor unmatched

Love, love GOYA Sazon which I add to my Mexican rice to add a touch of authenticity. I also really like the Sazon seasoning that which I use often even in my ground beef.

Best seasioning spice ever. Great for meats, rice, soup, sauces, you name it. a must have for every skilled level of cooks. Reasonably price as well! must have 10 stars!

The GOYA Sazón with Coriander and Annatto is one of my absolute go‑to seasonings. Each packet adds a rich, savory flavor and that beautiful color that makes every dish look and taste incredible. I use it for rice, stews, chicken, beans — it never disappoints. The 36‑packet box lasts a long time and is a great value. If you want quick, delicious flavor without any guesswork, this is the seasoning to keep in your pantry.

Bought this because a recipe I had called for it. Ordered the large box by mistake, but glad I did. This is a very tasteful addition to lots of dishes. It is spicy but not too strong. I've used it with ground beef, chicken and in soups %26 chili so far. The box the 36 packets come in is easy to reseal with a small pc of tape, so the little packets remain in the thin box which slides right inside my kitchen cabinet. Now I'm wondering what else is out there in the spice world ...

very good for seasoning your foods. can be used on many foods specially good on meats.we buy it all the time. I recommend trying it.

I use it in rice, to season chicken, pork, and fish. It is a workhorse in the seasoning department. Just awesome, and it imparts a nice color that comes from the annato seed.

I season everything I cook with this and love it. Just gotta love how it soaks into the meats while it's cooking giving it an awesome flavor and tenderness.

Never trust Sams is my motto! They sell expired products because they are all about greed and care nothing about people. I brought to their attention and they did not care. For all they know i could have been sick or worse, but again they do not care. Very greedy organization with the worst customer service possible. But thats the world we live in today. Companies like sams are free to operate any way they please worrying not about if products are expired or if they overcharged their customers. They are motivated by complete greed and i would not trust anything they sell. I dont personally care how they operate but if they are going to send me surveys and i do not lie, i follow the teachings of Jesus, then i must write what i see in an honest manner. Ive had to throw away hundreds of dollars in expired groceries and I found other stores selling same items for less and when I made them aware they did not care.