Love the taste compared to other protein drinks, but just so expensive to keep up with protein needs in the long run.

Won't buy this anymore until the prices drop. I've seen the price rise from $20 to $27 as of late. You guys got greedy.

Item is ok but prices have gone crazy on these. I remember when they were $18, but now up over $26 for 12.

These protein shakes are delicious. Been using them for 2 years now. But the recent jump in price at the club makes it a difficult purchase for them.

Love this Fairlife protein drink but its so expensive at Sam's. Went up in price almost $3. Its like they're always pitching it against Premier Protein or Members Mark. I emailed Fairlife (Coca-Cola) and they said they have no control what Sam's charges their customers. So that means Sam's is trying to entice customers to purchase the lesser tasting products.

For those like myself who deal with lactose intolerance, this shake does not upset my stomach, provides plenty of protein and vitamins + minerals, and tastes good. Not sure if it comes in any other flavors besides chocolate; that's the only one our Sam's Club carries in the Fairlife brand.

The product is very good but the price increase is really disheartening. I’m considering changing brands .

Great for when I can’t eat breakfast before I leave. I grab out of the fridge and drink on the go. Love that it is lactose free! I hope this is a regular item that Sam’s club keeps in stock forever!

I've tried a lot of protein shakes. Fairlife is by far the best tasting. The only drawback is Sam's Club only carries it in chocolate which gets boring after a few days. They need to add vanilla and strawberry to the options they carry!

Price increases are across the board, who would ever think hamburger would be $6/lb. Fairlife is #1 in protein drinks in the nation, no after taste, excessive thickeners, etc but all 1300+ members of my fitness club have stopped buying them and switched to protein powder. $2.33 x 365 is $851/yr. Powder is $1.26/serving.