[This review was collected as part of a promotion.] I used Dove shampoo for the first time and WOW! It helped my hair become more softer and smoother. Usually I have tangles in my hair after I get out of the shower, but using this, I didn't have any!

[This review was collected as part of a promotion.] I HAVE BEEN USING DOVE SINCE YEARS AND IT WORKS GREAT FOR ME. I ALSO LOVE OTHER PRODUCTS OF DOVE BRAND. ITS JUST AWESOME PLUS IT HELPS ME TO MANAGE MY HAIR AND MAKES IT LOOK BEAUTIFUL. THANK YOU DOVE!!

[This review was collected as part of a promotion.] Thought I would give this a try on a whim. Glad I did. Reasonable price! But better yet, my hair felt so much happier! Seriously, each strand felt stronger and yet softer. My hair was clean and bouncy and I have long hair so bouncy is hard to accomplish. I highly recommend trying this after all the abuse we put our tressels through. It leaves no heavy greasy residue at all. Dove seems to have a lot of good products in a world where others try to charge a fortune for products that disappoint. Bravo DOVE! Only one letter off from love.

[This review was collected as part of a promotion.] I have never had a shampoo as moisturizing as this one. I find myself running my hands through my hair more often just because it feels so great! I love shower time because this shampoo also has a great smell!

To give you an idea of my hair: really thick, kinky and curly but I chemically relax. So, there's a lot going on up there. This shampoo & conditioner combo has made a complete difference in my hair I almost can't believe it's my hair. Apart from the fact that it's extra moisturizing [keeps my hair soft all day & it's been a lot stronger with less breakage] it actually does make hair smoother ... like the bottle says! I don't use heat to straighten my hair often but I have noticed a complete difference. My hair is much smoother & straighter, it's easy to manage and it looks great! It looks salon quality great & this is the only thing I've changed in my hair care inventory ... so I know this is definitely a keeper. Thank you Dove

[This review was collected as part of a promotion.] I really do Love Dove!! This product is one of my favorite in the Dove product line! My hair is very thirsty! ;) This was the perfect "drink" to replenish and hydrate my dry hair! I love the way it smells, and how soft it makes my hair feel. I also love how the price is usually very reasonable! Thanks again for another great product Dove!!

[This review was collected as part of a promotion.] It's difficult to find a shampoo and conditioner you can use on a daily basis to moisturize your hair without weighing it down. It's even more difficult finding one that you can afford! Dove has provided us with what we need to moisturize our hair on a daily basis, at a price we can afford!

[This review was collected as part of a promotion.] I tried the new dove shampoo for dry or damaged hair and it was awesome! It really left my hair feeling clean and smooth without split ends and the sticky feeling you get from other shampoos! I rate this one an A+ in my book.. a definite customer for life!

[This review was collected as part of a promotion.] Smells absolutely wonderful and cleans my hair leaving it nice and refreshed without drying it out like so many other shampoos do!! I absolute LOVE this shampoo! One of my favorites on the market and I have tried so many out there from cheap to expensive high end salon brands, so I am thankful for the low price of this shampoo!

[This review was collected as part of a promotion.] I absolutely love using this shampoo and conditioner daily on my hair. It has a light fragrance that smells clean and fresh.....not too strong though. It works great on my damaged hair from using blonde dye for years and lots of heat styling tools. Great product, easily found at all stores, kind of expensive for my taste but a great product can definitely be worth the price!