I have been using Dove for years. Every time I try something else, it never meets my needs. My daughter, niece and granddaughter also use Dove. Dove was also a request for a birthday gift. Shampoo, conditioner, deodorant and the Dove 12 pack bars. We all love our Dove and Sam's Club delivers to my door. I could not be HAPPIER.

I find this shampoo soothing to my scalp while enhancing the feel and texture. Most importantly, this shampoo has reduced the itching that I experienced because it enhances the skin with moisturizers. It also comes with a built-in pump feature that makes applying the shampoo as simple as possible since you don't have to pick up or move the bottle to push down the pump handle.

I've used this product for a while now. Maybe 1+year. My hair was a dry mess prior to using this shampoo. Now my hair feels softer and less like hair without constantly having to condition it. Less split ends, less damaged look. My hair also looks thicker. If you like a thick lather from your shampoo, this shampoo will give you that. If not, you will need to thin it out a little.

Dove has always been a great shampoo for my hair type so I give it 5 stars. It doesn't work for everyone so I wouldn't recommend for those. I love the value of being able to buy this in bulk form and the pump makes it easier to use in the shower. Sams always packs their items tightly and I haven't had any trouble with something being broken or spilled.

Lathers great and hair was soft. used too much the frst times so nuce that it took less

amazing! i love the smell and feeling this shampoo gives my hair.

scent smells wonderful and I dont have use a big amount and leaves my skin feeling clean.

Didnt help at all with my dry hair.

good product

Leaves hair super soft.