Coffee has a good flavor. You don't have to buy the more expensive brands. This one works very well. Doesn't have a strange smell to either. Just a good flavor of a strong coffee!

For about $.30/cup of coffee you would hard pressed to find a better tasting coffee at twice the price. It's bold but not too strong....for me it's perfect!

This is somewhat milder than stronger roasts and it is very, very smooth and good! This is an all day brew to keep you going all day and into the night.

I have been buying both the pods and the whole bean in this for several months now. Such mouth watering aroma! Deliciously robust, bold flavor with no bitterness at all!

Great dark strong coffee, that's strong enough to taste sweet. It's the only coffee that I can drink without adding Milk and Sugar. It taste and smells that good.

Best coffee ever. Stronger flavor but mild. Not too strong. I almost panicked when our Sam’s didn’t have it. I had to order it and have it shipped. Hopefully it’s just because of the supply shortage and they will be getting back soon.

We thought the coffee pods were acceptable but weren’t in love with the flavor. Since I drink my coffee black, flavor is everything! But if you add flavored creamer, totally fine!

Great coffee for the price. I use two pods (6oz each) for my one cup of coffee in the morning. Great dark taste with the caffeine kick that last me the whole day.

This coffee is perfect. Not too strong but strong enough to taste like coffee. It’s smooth and just really good. So glad I tried it. It’s all I drink when I’m at home!

I like this coffee from Sam's club brand. I tasted many different brand and this is the far the best of all in Sam's club brand and it's also pretty cheaper than others.