[This review was collected as part of a promotion.] I used to dread towel days. My old towels were scratchy, took forever to dry, and left me feeling more damp than pampered. The Hotel Premier Collection towel, a fluffy white cloud that transformed my bathroom routine into a mini spa escape. From the moment I unfolded it, I knew this was different. It's thick and plush, with a weight that feels substantial without being cumbersome. The cotton feels incredibly soft, like sinking into a marshmallow that actually absorbs water. Speaking of absorption, wow! This towel dries you off in record time, leaving you feeling clean and comfortable, not like you're still wearing a damp sheet. This towel gets even fluffier and cuddlier with each wash. I find myself lingering in towel hugs long after I'm dry, just enjoying the feeling. It's like getting a mini massage after every shower. Some things to consider, it does shed a bit of lint in the first few washes, but that quickly stopped. And while it's machine washable, it takes a little longer to dry than my old towels. The Hotel Premier Collection towel is a total game-changer. It's soft, absorbent, luxurious, and makes even the most mundane bath feel special. If you're looking for an upgrade that feels like a vacation for your skin, I can't recommend this towel enough. It's definitely earned a permanent spot on my bathroom shelf.

[This review was collected as part of a promotion.] This towel is super soft and thick! It looks and feels very luxurious and a million times softer than any towel I've ever used! Since it's so thick it's incredibly absorbent. After washing and drying many times it's still a luxuriously soft, high quality towel. Hands down the best towel I've ever had!

[This review was collected as part of a promotion.] I received a Member’s Mark Hotel Premium towel and was very impressed with the quality. It was very thick and plush. It was also a nice size. I loved the blush pink color! I really liked that it didn’t leave lint on my skin after drying off. I will definitely buy more to start replacing my older towels.

[This review was collected as part of a promotion.] I got this towel in blue and the color is lovely and retained its color after wash. The material is soft and the size of the towel is pretty good, bigger than the normal bath towel. Will be purchasing it in future.

[This review was collected as part of a promotion.] It is so soft.. I love how it's a larger bath towel.. Such good quality.. I will definitely buy several more in the very near future... I recommend these to everyone.. It is a must have brand for everyone..

[This review was collected as part of a promotion.] This is one of the softest towels i have ever used. It is nice and has a fluffy feel. Its also big enough to cover my 5ft frame as well as my husbands 5' 8 frame, fully. If these hold up in the washer and dryer i would definitely purchase. I received this item free for my honest opinion.

[This review was collected as part of a promotion.] This towel is so so soft and is very thick .. The material is great too and 100% cotton which is my favorite so comfortable .. Feels almost like a blanket ! Plan on buying more of the towels they are great

[This review was collected as part of a promotion.] I love the quality of this towel it’s soft and also large which is great it’s been great having it. The only thing I have not been to happy with is that it’s white but other than that this is a great heavy towel.

[This review was collected as part of a promotion.] I received this through try it sampling and this is my new favorite towel! It is literally one of the most softest things I have ever felt! I love how it is oversized so it is perfect for after the shower or at the beach! I will be purchasing a bunch of these very soon! I hope there is a big color variety also! I got the white and most of my towels are white so it made me happy but I wouldn't mind adding more colors!

[This review was collected as part of a promotion.] I have the white Bath towel and it is very hearty. It is super soft, thick and large size. I really like these towels and would order them again. Perfect for master bathroom or even plush guest towels.