This roast is soooo delicious. It's no to bitter not to sweet. Just the right amount of acidity and hits all the right notes that you would expect from a great cup of coffee.

You will never know this is instant. It tastes full bodied and bold......The only drawback is that it has less caffeine than regular brewed. This is the best instant coffee on the market - hands down!

I love the Via French Roast. It's deep rich flavor is sure to get you up and going. I like it alone or sometimes I'll add milk and sweetener. This coffee enriches my soul.

I've bought French Roast, exclusively, for years, and press it myself at home and work. Suddenly, it's not in the stores anymore. Don't do this to me!

Whether it is for my K Cups (in the office) or for the morning pot of freshly ground beans, perfect way to start and continue the day. Five stars for us.

I was thrilled when Starbucks became available for the Keurig system so when I can't stop by my favorite Starbucks I can still enjoy a good cup of coffee at the office and offer a cup to coworkers and associates

I like a big bold rich coffee first thing in the morning. After trying like 50 different types in my new Keurig, this is the #1 go to first thing in the morning.

My coffee snob husband, who has sneered at instant coffee and drinks only fresh brewed French Roast, uses the French Roast Via. THAT'S AN ENDORSEMENT. (The ordering process was painful but was fixed. )

We thoroughly enjoy the French Roast whole bean. My spouse and I prefer the very strong, flavorful, rich, whole bean coffees of Starbucks. We conveniently order online two or three bags at a time. When down to one bag we order more.

I sent two pounds of the French Roast as a treat to my nephew who is in college studying for finals. He is a great young man & deserves excellent coffee! The French roast is rich & dark without the burnt taste some dark coffees have.