The rubber around the head makes the feel awesome and I'm not sure why others say it's hard on your gums but to me it feels great

Really good brush.

Makes my teeth feel great. Not harsh on the gums.

These are way too hard and feel like they damage my gums. I wish they had the W whitening replacements instead.

I've really enjoyed this purchase, I have receding gums and this product is gentle for me while also cleaning efficiently.

Too abrasive! Damages gums! I bought these last year and opened in December. Went for dental checkup and had damage to my gums! Same thing happened to two other family members!

My husband uses these and the bristles fall out in big chunks after 2 weeks. They are a potential choaking event. We called the company and they gave us a 15% off our next purchase. REALLY? I plan to return them to Sam's and see what happens.

It did not even last 3weeks! Will never buy this variety again