[This review was collected as part of a promotion.] This product smells fresh and is easy to use. I can tell a big difference in my clothing when using this from not using fabric softener. However, I can't tell a huge difference between this and another brand.

[This review was collected as part of a promotion.] Snuggle fabric softener smelled so fresh and sweet. ItDid not disappoint as my clothes came out smelling that same freshness with amazing softness. I loved that I could use it in my Ken more elite washer with newer technology.

[This review was collected as part of a promotion.] Upon opening of this product I received the strong aroma of fresh clean laundry. after washing and drying clothes with this product the scent is not as strong. I am not confident in a long lasting fresh scent.

[This review was collected as part of a promotion.] I love the scent of Snuggle Blue Sparkle fabric softener. My towels smell so fresh and clean and they are incredibly soft. I haven't used fabric softeners in a long time and after trying this today, I'll be using it more often.

[This review was collected as part of a promotion.] I immediately liked the scent as soon as I opened the bottle. It has a very refreshing clean smell. The price seems fair for the value, however when I did test my first load of laundry I don't think it will be 150 loads. I would repurchase the product because it's a brand I know and trust.

Very pleasant, delicate aroma and great softness of things! In texture, it is a very viscous, homogeneous, liquid substance. The conditioner is gentle even visually, it is blue in color. The fragrance is amazing, delicate fragrance, there are just no words. It does not hit the nose, it is not cloying, not suffocating, very delicate, at the same time rich and incredibly pleasant. After washing, the laundry is very soft and smells nice. The tool softens and refreshes fabrics great, ironing comes much easier with it.

[This review was collected as part of a promotion.] Snuggle blue sparkle has been a favorite for years. The scent of the blue sparkle leaves my clothes smelling great for days to come. Clothes and linens some out soft. I love using this with air dry clothes. The smell fills the house and smells so good.

[This review was collected as part of a promotion.] I love the smell of this product. I love how it leaves the smell on my clothing when they come out of the dryer, and continues to leave a smell for a few days. I also enjoy how easy it is to pour out of the container.

[This review was collected as part of a promotion.] I like how this package is designed the handle is very convenient even though it is heavy it is easy to carry. I do love the diamond in the front and the name blue diamond as it catches my eye and I love the smell of it. It is very thin and liquidy however I try it on my clothes and it lingers for a while which I love. Fabric softener is key to any laundry room and a great wardrobe.

This product has a very clean scent, the scent isn't too strong but it does leave your clothes smelling great. This product is very effective and does leave my clothes feeling soft and smelling good, but I don't think the scent lasts for very long. For the price it does work well and does do its job. The packaging is very simple and easy to use but may be dangerous for young children.