[This review was collected as part of a promotion.] I consider myself somewhat of a laundry softener connoisseur (: and it's mainly about the smell for me! I pretty much feel like most fabric softeners do what they are designed to do...soften fabrics. I say this to explain that scent is huge! And this particular scent is not my favorite. Right out of the bottle, it has this undertone of "old lady house". After using it that "old lady" smell doesn't completely go away, but it does lessen. I'm a big fan of SuperFresh Snuggle so I believe I'll keep using that scent! (I'm the only female in the household and the Sparkle scent seems to not be liked by all the males in the house!)

I like this Snuggle Ultra Blue Sparkle Liquid Fabric Softener, it makes my cloths smell so good and softer as well. I really notice the difference when using this product. I like the bottle, it's strong and in good quality, the bear makes the bottle super cute!! It's worth the price. I gave it 4 stars as my husband is allergic to this softener, he gets itchy rash every time I added this fabric softener in his clothes.

[This review was collected as part of a promotion.] I love the quality of Snuggle Blue Sparkle! This product not only provides a long lasting fresh scent, but gives great softness to all our towels and clothes. It is a great product at a great price!

[This review was collected as part of a promotion.] I recently purchased Snuggle Blue Sparkle 130 oz liquid fabric softener to use during my normal clothes washing. Immediately when I opened the cap I was pleasantly greeted with a fresh and floral aroma. It was just the right amount of scent out of the bottle. I washed a load of my towels and again enjoyed the scent on the wet clothes. There was a freshness to them. After I dried them, not only were the towels noticeably softer but I could still smell a faint floral scent. The only complaint was that the handle of the bottle is too thin to the grip. I would purchase this again and plan to use it with every load.

[This review was collected as part of a promotion.] Snuggle Blue Sparkle is the best laundry softener. It works really well and smells great. I love the size of the product. Able to do 150 loads and saves time not have to buy more right away. My close feel so soft and smell great. There is nothing I dislike about the product. It works as expected.

[This review was collected as part of a promotion.] I can be a little picky when it comes to scents on any product I use in my home. The Snuggle fabric softener met the mark and was fresh smelling but not overpowering. It was a good value for the size and provided acceptable results with softer feeling clothes.

[This review was collected as part of a promotion.] I've never been a huge fan of fabric softeners. I found the smell of most to be way too overpowering. This Snuggle's Blue Sparkle has converted me. The smell is light and refreshing and not too overpowering. Oh, and it leaves my clothes wonderfully soft. Win-Win!

[This review was collected as part of a promotion.] I absolutely love snuggle! My grandmother use this on our clothes all the time. Being stuck in the house I've gone back to using the older softener my grandmother used just to remind me of being a child. I believe this is a new brand but it still reminds me of the same smell when I was a child and it is the absolute softest softener!I received reimbursement for reviewing this product but these opinions are my own. I absolutely love snuggle! My grandmother use this on our clothes all the time. Being stuck in the house I've gone back to using the older softener my grandmother used just to remind me of being a child. I believe this is a new brand but it still reminds me of the same smell when I was a child and it is the absolute softest softener!

Does anybody else have obsessive compulsive buying laundry products disorder too, orrr....?! ?! My house literally always smells like snuggle, (to the point you can even smell it walking up the stairs to my front porch, before you even open the door! Lbvs!) Not only am I obsessed with snuggle fabric softener, (usually the pink kind but the store was out today,) but I'm also addicted to snuggle air freshener, dryer sheets, fabric sprays, etc EVERYTHING MUST SMELL LIKE SNUGGLE! My home is my fortress and I like to keep it clean and smelling comfortable because it's cozy and relaxing amidst all of the chaos with raising my spawn lol

[This review was collected as part of a promotion.] The Snuggle Blue Sparkle fabric conditioner left my laundry soft, with a very nice, light smell, just like I like it to be. The price, considering this is a 120 oz contain we, was comparable , if not better, than a few others in the shelf. I would definitely recommend this to family and friends.