[This review was collected as part of a promotion.] I love the scent that stays with this fabric softener. It's not overwhelming and lingers after the wash. We use this on our towels and it does make a difference in their texture coming out of the wash.

[This review was collected as part of a promotion.] The snuggle fabric conditioner in the blue sparkle scent made my clothes feel super soft after just using about half a cap full! This is a huge bottle of snuggle, so it's nice to know that a little bit goes a long way and the scent boosters inside make your clothes smell amazing.

[This review was collected as part of a promotion.] Snuggle blue sparkle has been a favorite for years. The scent of the blue sparkle leaves my clothes smelling great for days to come. Clothes and linens some out soft. I love using this with air dry clothes. The smell fills the house and smells so good.

[This review was collected as part of a promotion.] Upon opening of this product I received the strong aroma of fresh clean laundry. after washing and drying clothes with this product the scent is not as strong. I am not confident in a long lasting fresh scent.

[This review was collected as part of a promotion.] I was pleasantly surprised by the smell in my laundry room after the wash cycle. My clothes feel so soft with this product. My only dislike was the measuring on the lid/cup - I couldn't see any measurement indicators.

[This review was collected as part of a promotion.] Snuggle is a trusted name in our house. My husband makes me buy it as it reminds him of the smell of his mums laundry. This blue sparkle scent smells fresh and clean. The fragrance lasts and the clothes feels soft which I think is a win.

[This review was collected as part of a promotion.] This is my first time using this particular product and I was very happy with it. It did a better job at softening and leaving a fresh scent in my clothes than the usual dryer sheets that I use. My dark load of clothes and towels came out soft, static free, and did not show any signs of dullness or residue.

This is my favorite softer ever !! And it never fails me it always leaves my clothes smelling so fresh and clean. I really like how affordable this product is as well as how great it is In general. I really like the pretty blue bottle and the adorable bear on it. I would recommend this snuggle softer blue sparkle best scent ever Snuggle Ultra Blue Sparkle Liquid Fabric Softener

[This review was collected as part of a promotion.] I like the design of the bottle which is standard for the size of bottle it is. I love the scent of the fabric softener. it is a good quality product from a trusted brand that leaves your clothes soft and smelling great.

[This review was collected as part of a promotion.] This Snuggle Blue Sparkle product smells great!! I love that it works with my HE washing machine and the bottle is a great deal for the price. However, as a fabric softener it is a little bit sticky.