[This review was collected as part of a promotion.] I really like this softener.At first I thought the smell was a bit overwhelming just with the cap off it is a very strong scent.Once my blankets came out of the wash though the scent was very Pleasant. It also did a good job of taking static out of my fleece blanket. It is about average cost.I would purchase again especially if there was a sale.

This was easy to use and left my clothes feeling soft. It also lasts forever! We got the gallon container. The lid doubles as a measuring cup. I don't think this left a scent in my clothes. I have sensitive skin with some detergent and this did not give us any reaction.

I adore the freshness of Snuggle's Ultra Blue Sparkle!!! It makes my clothes smells very fresh and clean and so inviting! I double up on the softener because the kids love the smell. Our clothes smell and feel incredible all the time. I use double because I can't get enough of the soft sweet clean scent. I have purchased this scent in just about every size. I've tried the other fragrances and like them but this is my go too. It has been my go to fabric softener for years. I'm obsessed!! #SnuggleUltraBlueSparkle

[This review was collected as part of a promotion.] the smell of this fabric softener is AMAZING! I feel like snuggle is really stepping it up in the last few years. I've switched 100% to snuggle. aside from the scent, it leaves my clothes super soft, and that's important because I'm in my work clothes up to sixteen hours a day, and at the end people are still telling me to have a good shift(since I smell fresh)

[This review was collected as part of a promotion.] We love the smell. The way the clothes feel after a wash is amazing. The clothes still smell fresh and just like snuggle weeks after using it. I would say, though, that you really don't need as much as the bottle claims. A little goes a long way!

[This review was collected as part of a promotion.] I love Snuggle fabric softener! The smell is amazing and you can't beat the value for the price. This product makes my clothes so soft and again it's a fantastic value. I can get over 100 loads from the 120oz bottle and couldn't go without it.

[This review was collected as part of a promotion.] The Snuggle Blue Sparkle fabric conditioner is a great product. The "Blue sparkle" scent is a lovely scent that is not overwhelming. After adding the softener to my laundry my fabrics came out of the dryer soft with a great smell. The product packaging is user friendly and makes pouring for small to large loads easy. The price is amazing giving the high quality and size. I would definitely, purchase this product again!

[This review was collected as part of a promotion.] The Snuggle Blue Sparkle fabric softener is a great, classic product. The smell reminds me of my childhood, and I love using it today as an adult. It makes my clothes and bedding soft and the scent lasts too.

[This review was collected as part of a promotion.] I purchased this product wanting to try out using fabric softener since I've never used fabric softener while doing laundry. the snuggle smells good, if you over pour I'm sure it might be too much of a good thing. clothes came out of the dryer soft but I'm not sure if they are actually softer than normal or just my wanting them to be softer. not sure I'll buy this product again just because it's not really important to me to have soft clothes. overall it's a good product for what it's intended for.

[This review was collected as part of a promotion.] Typically I use another fabric softener but today I tried the snuggle blue sparkle and I loved it! I absolutely loved the fresh scent and the way it made my clothes feel. They felt soft, fresh and clean! This will be my new go to fabric softener going forward!