Ahhh the smell of Snuggle. When I was younger and started buying my own laundry supplies, I of course, had to buy the fabric softener with the cute, snuggly bear on it! I remember the commercials of him landing in a basket of folded towels and being oh, so cute! Snuggle Blue Sparkle smells so, so good- it smells clean & fresh. It makes clothes so soft, and blankets, you definitely just want to snuggle up with them! Over the years I have tried other brands if there was a sale I couldn't pass up, or if I was at someone's house, but either the smells were too strong, or they just weren't as soft. I will forever be a Snuggle girl!

Use this and be amazed on how little you have to use in your laundry. If washing and drying by hanging up outside or in a dryer still makes clothes soft and the scent is there but never overpowering. Must Have for soft and nice scented clothes whether they are dried outside or in the dry

[This review was collected as part of a promotion.] Snuggle Blue Sparkle fabric softener not only makes your clothes smell amazing but leaves them incredible soft. I love that the cap has measurements for up to four different amounts and the fabric softener can be used in both top load and front load machines. The Snuggle brand is a brand that I have used and will continue using for years.

[This review was collected as part of a promotion.] The name brand is one I trust and have used in the past. This is a new scent I have never tried before so I'm excited. It smells very good. I like that it comes in a big bottle I do a lot of laundry per week. I like that it is made for he washing machine since this one that I have.

[This review was collected as part of a promotion.] Because it's not as thick as other brands, I like this fabric softener. Although it appears to be watered down, it works effectively and leaves my clothing smelling wonderful for long time. The scent last for long time, very pleasant for little ones. I highly suggest this product and will buy again in the future.

[This review was collected as part of a promotion.] I have to say I've never used Snuggle detergent before and was pleasantly surprised by the fragrance. It was different but not overwhelming; a trait that often translates to clothes being imbued with an aroma. Additionally the load of towels and sheets that I washed came out particularly soft as if restored to their store purchased feel.

[This review was collected as part of a promotion.] The fabric softener was a little more expensive than what I normally buy. I typically buy the gain brand of fabric softener and was worried with this one being snuggle that it wouldn't smell as good. I was wrong! It smells great very fresh and clean without being to perfumery. I also like how it doesn't leave a waxy feel to your clothes like some of the other brands I have e tried before. Great product, highly recommend.

[This review was collected as part of a promotion.] Snuggle Blue Sparkle smells absolutely fantastic! Not only does it make clothing noticeably softer, it smells great and the fragrance lasts for weeks. I love that the bottle contains 150 loads. And as a bonus, my toddler thinks the snuggle bear is adorable.

[This review was collected as part of a promotion.] The snuggle blue sparkle Fabric softener smells absolutely wonderful it's fresh and clean and crisp I used it in a load of towels that sometimes have a tendency to not be super soft and they were so soft and smelled so nice I absolutely loved it

[This review was collected as part of a promotion.] When you want your clothes to smell good and feel soft, turn to snuggle! I purchased the blue sparkle scent to use on it bathroom towels and loved it so much, I've been using it on my clothes as well! The scent lasts at least a week on the shelf, and it's not over powering.