[This review was collected as part of a promotion.] The smell is fresh and long-lasting. Makes your clothes soft. Great on blankets.

[This review was collected as part of a promotion.] I just love the Blue sparkle scent. My clothes come out of the dryer soft and smelling awesome.

I've been using it for the last couple of laundry runs. It makes clothes really soft and it smells good. I might buy another bottle after this one.

Has always been my favorite softener nice smell. Bottle is not heay. Leaves clothes feeling extra soft. Plus I always dilute it which saves me money

I love this product is so soft but smell amazing and it's long lasting in all my clothes, it's affordable and very easy to use!!

Love buying this softener for our house! It's amazing leaves clothes smelling amazing. Affordable and works well on sensitive skin.

We are suckers for blue sparkle. Won't use anything else. Have been using it for 15 years and I always get compliments on how great we smell

This fabric softener smells so good!! It also makes your clothes feeling soft. I've always loved the smell of snuggle since I was young

Love this classic scent and the softness is beyond words. I have curls and this product makes my clothes friendly instead of frizzing my locks.

I like the smell but I don't like it very much because it is very liquid and the smell does not last long on the clothes