I bought this in store this past weekend and while pouring it into a load I noticed it was a lot more runny then usual as if it was watered down and I noticed the smell was not as strong either, maybe it was a bad batch but will definitely not be buying this product again

[This review was collected as part of a promotion.] Believe it or not, I have never used fabric softener until now. I always remember my mom using it - Snuggle, in particular. So, I decided to try this today, and wow! My clothes feel like I remember them as a kid! The scent is also nice. What a great thing! I received product reimbursement in exchange for my honest review.

[This review was collected as part of a promotion.] I enjoyed trying Snuggle Blue Sparkle laundry conditioner because I've been seeing it in stores for awhile. It's got a great scent that I expect will last a good while. It's pretty intense and I like that. I would recommend this product especially for sheets, blankets and towels!

[This review was collected as part of a promotion.] Snuggle Blue Sparkle smells absolutely fantastic! Not only does it make clothing noticeably softer, it smells great and the fragrance lasts for weeks. I love that the bottle contains 150 loads. And as a bonus, my toddler thinks the snuggle bear is adorable.

Ahhh the smell of Snuggle. When I was younger and started buying my own laundry supplies, I of course, had to buy the fabric softener with the cute, snuggly bear on it! I remember the commercials of him landing in a basket of folded towels and being oh, so cute! Snuggle Blue Sparkle smells so, so good- it smells clean & fresh. It makes clothes so soft, and blankets, you definitely just want to snuggle up with them! Over the years I have tried other brands if there was a sale I couldn't pass up, or if I was at someone's house, but either the smells were too strong, or they just weren't as soft. I will forever be a Snuggle girl!

[This review was collected as part of a promotion.] First of all thank you for the opportunity for me to shop for this product. And the product itself was easy to find in the store and the prices is reasonable for its size. When I open it out the smell is just absolutely wonderful.

[This review was collected as part of a promotion.] I immediately liked the scent as soon as I opened the bottle. It has a very refreshing clean smell. The price seems fair for the value, however when I did test my first load of laundry I don't think it will be 150 loads. I would repurchase the product because it's a brand I know and trust.

[This review was collected as part of a promotion.] I absolutely love this fabric conditioner! The aroma of the Snuggle blue sparkle is very fresh. The fact that it claims long lasting softness and holds its scent is a plus for me. My laundry actually feels softer and now he scent and freshness holds!!!

[This review was collected as part of a promotion.] Upon opening of this product I received the strong aroma of fresh clean laundry. after washing and drying clothes with this product the scent is not as strong. I am not confident in a long lasting fresh scent.

[This review was collected as part of a promotion.] This snuggle blue sparkle product is very good. It has a long lasting scent and causes the fabric to be soft. The thing I would change is the cup, I would make it clear instead of blue in order to see how much liquid I measured.