The taste was better than expected and the powder dissolved fully in skim milk . Love the fact that is grass fed Whey. That's was a big selling point for me. Would definitely recommend this product to friends and family.

Good flavor

This protein powder tastes like someone spilled maple syrup into the mix. It is so terrible it makes me want to throw up. I've been drinking protein powders for 30 years and this is the second worst I have ever tasted. Usually with bad ones I can fight through it and live with it but not this time. I would definitely give less than one star. Oddly their non grass fed protein is great but Sam's doesn't carry it any more.

the taste of this new improved version is terrible. In simplest terms it tastes as much like malt as it does chocolate. I agree with the other posts saying bring back the old flavor. It seems like "grass fed" was an opportunity to reduce chocolate. And for the record I personally do now and have been for years adding additional cocoa to my drink as well and it still tastes like malt. I also think some of these reviews are manufactured. They read like ad material.

I have to disagree with most posts about the flavor. I like this even better than the previous version. I mix it with milk and can drink it up quick cause it tastes so good. Put it in with fruit and juice for a smoothie and yum yum. I think each person's taste will vary but this is good for me.

For the price and free delivery for Plus, cannot beat it.

I've been using this chocolate flavored protein every morning for the last 10 years. It's the perfect combination of great taste, excellent product and good price. PLEASE restock this. (The vanilla is just not as good...)

Love the price, love the taste but most of all love what I am beginning to see in the mirror.

really good, doesn't taste like chalk or like your drinking milk with sand in it.

Best protein powder out there !