[This review was collected as part of a promotion.] I don't color treat my hair. I'm still confused by how I ended up with this product to try from Influenster (which I am still grateful for however, just curious why.) I do not color or chemically treat my hair. To the best of my knowledge, truly what makes something "color safe" for the hair is the lack of sulfates and the abundance of nourishing/moisturizing properties in it. I have very dry hair and a dry scalp, so this conditioner was actually good for me, even though I do not color treat my hair. It left my hair feeling repaired and nourished and the delightful scent is an added bonus. The texture is nice, it evenly coats all of your hair making sure every strand is conditioned. I had lots of shine from using this conditioner. I shampoo/condition my hair every three days, so I got to try this shampoo about four times. This conditioner seemed to hold my style well and I used this in combination with the Color Assure shampoo.

[This review was collected as part of a promotion.] I have been using this product for about a week and you hair colors looks vibrant and the cuticle is smooth. The scent is really pleasant, which makes my shower even more enjoyable. Has a nice lather and rinsed out clean.

[This review was collected as part of a promotion.] I received this product for free from Influenster and Nexxus to try and review. This product is a lot better then I expected! My hair felt voluminous and hydrated after 3-4 washes and I also started to notice natural hair color growth! I would recommend giving this a few washes before effect!

[This review was collected as part of a promotion.] I absolutely love this shampoo and conditioner. I used both for a week and a half so far and they're amazing. It keeps my color vibrant, and my hair silky soft. It smells good too. I recommend this for anyone with color treated hair. I did get this for free, but that will not alter my opinion at all. I am brutally honest, and this stuff truly is amazing.

[This review was collected as part of a promotion.] This shampoo smells so amazing! I seriously love the smell, and also the way it makes my hair feel. Some shampoos leave my hair feeling knotty, but this one leaves it feeling silky smooth. I would definitely recommend this product! I got it free for testing purposes, but would definitely buy it!

[This review was collected as part of a promotion.] I loved the smell! I had to use quite a bit of product to feel like I really got a good lather/clean though. I used the three step regimen (with the serum, conditioner and shampoo) and my hair feels great

[This review was collected as part of a promotion.] I love this shampoo - the white orchid extract leaves my hair smelling fantastic! I definitely didn't feel as though it stripped any color away - but because the formula is rather gentle, it took a little longer to rinse out versus other shampoos I've been using. Just a heads up! But it performed beautifully and my hair definitely felt clean afterwards!

[This review was collected as part of a promotion.] I truly love this shampoo! I have highlighted, naturally wavy shampoo that tends to be on the frizzy side; even after one use, this shampoo left my hair feeling perfectly clean. soft, and smooth. It also has a decent amount of lather for a sulfate-free product. Overall, I'd definitely recommend this shampoo to anyone with color-treated hair!

[This review was collected as part of a promotion.] I really enjoy that this shampoo does not contain sulfates. This shampoo left my hair feeling clean, and did not leave it feeling greasy or oily like some other shampoos do. However, I only received these results when I did not use the conditioner that accompanies this shampoo. The smell was very nice and subtle; it wasn't too strong or overpowering, which was nice since I don't like my products to be heavily fragranced. I received this product for free to review, but I would purchase in the future.

[This review was collected as part of a promotion.] I am an avid user of the Nexxus Therappe Shampoo and Humectress Conditioner, so I was really excited when I was sent a couple of goodies from the Color Assure line to try out for free!! First off, hydration is especially important to me as my hair tends to be on the dry side most often. This shampoo delivered! It moisturized and didn't leave my hair feeling like straw after using it. It also softened my hair before I even used the conditioner. This is a win in my book! The scent was not overpowering and the consistency was nice as well. I will say it did not lather as expected and I did notice my roots became oily a little quicker than before using other products from the same company. But overall this shampoo was a success and I haven't stopped using it since I received it!!