[This review was collected as part of a promotion.] I used this in combo with the primer and I have to say it was a bust. I have long medium thick coarse hair. I had to use 3 quarter sized amounts of this shampoo to even remotely feel like I was cleaning my hair and my ends well....they didn't even get any shampoo lather on them hardly even with 3 squeezes! My hair felt even more course and I just felt like it never "gently lathered" as it says on the bottle. Smell is amazing, but not loving the feel of my hair or the texture at all it still feels filthy.

[This review was collected as part of a promotion.] I have been using this shampoo for about two weeks now and it works well with my tape in hair extensions. Since it is sulfate free it is totally safe to use with extensions, especially since it is gentle enough for color treated hair. I have noticed my hair is not as oily as usual when using this shampoo.

[This review was collected as part of a promotion.] My hair felt very dry and stringy after using. My highlights were stringy. The color was still luminous when i dried it after washing, but I didn't feel like it cleansed well due to it's thickness, but the thickness didn't do a lot of cleaning or moisturizing. It smelled great, but a huge problem with colored hair is dryness, so i feel like that needs to be a bigger focus.

I love Nexxus shampoo and conditioner. It's one of my favorites. This conditioner makes my hair look healthier, softer, smoother, and helps with frizz. The bottle is huge and will last a very long time because I do like to switch up shampoos and conditioners every once in awhile. I have natural curls and colored hair. It doesn't wash my color out. I let my hair air dry overnight. My hair looks great when I wake up and usually don't need to do much to it.

I have been using this product since it first came out and I love everything about it, the way my hair feels, smells and keeps my color vibrant (not an easy fete for a redhead!) People constantly compliment me on my hair especially the smell and shine!

[This review was collected as part of a promotion.] I love this packaging. It was the first thing I noticed when I got my delivery. Next, the smell. It is absolutely lovely! I have very processed lavender hair and this shampoo didn't dry me out or contribute tot color fading. I was pleasantly surprised as I have a dark purple shadow root and saw little to no wash out.  I received this product free for testing purposes. 

[This review was collected as part of a promotion.] I've used this shampoo for about a week now in order to leave a helpful review. I'm in love! It has a wonderful scent that's not too light or too strong. It doesn't take much product, at all, to lather well and really clean my hair. Once I've used it, my hair feels genuinely cleaner, softer, and smoother. I can't comment on the color protect aspect of it, because my hair was already pretty faded when I first started using the shampoo. It's well worth the price. I will definitely be purchasing it again.

[This review was collected as part of a promotion.] I am in love with this shampoo, I've been using it for a few weeks now. My hair feels so light & healthy. I got my color redone a while ago & this has definitely helped the color stay more vibrant than normal after washes. My hair always feels so clean & light. I really love that this stuff doesn't seem to weigh down my hair, & since I have a ton of it, that's a huge deal for me. The smell of this stuff is HEAVENLY. I received this product free to try from Influenster.

I loved the old color assure in the grey bottle, it worked perfectly. The new formulation in the pink bottle is horrid. My hair doesn't feel clean and it's flat after washing. Please bring back the old formulation, that one was a winner. The one in the pink bottle, no thanks.

[This review was collected as part of a promotion.] I got this shampoo #forfree in a #influenster box and this is just amazing!! The smell is fantastic, after use the first time I could feel my hair different, the texture is pretty consistent and I am sure it will least long. Totally recommend it!