[This review was collected as part of a promotion.] I loved this shampoo and i dont think i will be going back to any other product! Things about this shampoo that i love are the smell, the nice lather it creates, the consistency of the product itself, and the amazing results. With the first use, i sectioned my hair, and used a quarter sized amount. After i rinsed my hair, it felt great and not dry and stripped. I also immeditely noticed that less color from hair had rinsed out. I've used this shampoo about 5 times since i've i got it and it just gets better everytime as my hair loves it and is adapting to it nicely. Overall, this shampoo is great for colored hair and it does exactly what it says!

[This review was collected as part of a promotion.] I love this shampoo! It smells great and leaves my hair feeling so soft and clean. It really makes my damaged, colored hair shiny and smooth. What struck me was how clean my wet hair felt, like it had been stripped of product build up.

[This review was collected as part of a promotion.] I received this conditioner from Influenster for testing purposes. I like the bottle design and the smell is great. It's also nice that it is sulfate free. It left my hair feeling soft and shiny. I'd use it again!

[This review was collected as part of a promotion.] I absolutely love this shampoo. I used it for about 1 and a half weeks. It made my hair feel so healthy and the color was super radiant. My hair smells amazing and looks amazing now. Also the bottle is beautiful. I will definitely continue buying this.

I bought this shampoo and I have really liked it. It makes my hair super soft and shiny and also makes it look HEALTHY. I also noticed that my color lasts much much longer and continues to be vibrant until my next color treatment! This is the only shampoo I have ever purchased and used continuously. Also my sons hair is very wild and unruly and he used this shampoo and WOW what a difference it made! His hair was smooth and soft! If I had to give one con it would be the lack of lather but now that I am used to that it is so problem at all. I definitely would recommend this shampoo for any hair type.

[This review was collected as part of a promotion.] So I am old school when it comes to lather so I was nervous about sulfate free. I wasn't sure if it actually washed my hair after my first shower but all that changed once it dried. It gave my curls such definition and just enough moisture. It is not weigh them down like I have using other products. I am sold on this shampoo! I received this product for free in order for me to give my full and honest review.

[This review was collected as part of a promotion.] I recently was one of the lucky Influensters who received the Nexxus - Color Assure for Colored Hair for testing to review. I used the shampoo and conditioner for a good three weeks to see how my hair would react to a new shampoo. I absolutely loved the white orchid scent the shampoo had and and I noticed that my color treated hair retained its color and didn't turn brassy as fast. Also, I saw that my hair felt easier to comb through after using this product.

[This review was collected as part of a promotion.] I got this free from influnster along with the shampoo. These are my own thoughts of the product. I follow up with the conditioner after using the shampoo. Just like with the shampoo it's not something I normally would for myself but may consider now. My color has stopped fading since using only for a week .

[This review was collected as part of a promotion.] I was weary to try this because I'm not a fan of Nexxus' products in general but this conditioner is great. It doesn't strip your hair of all it's natural oils. It smells great but isn't too pungent and it keeps the color vibrant while keeping your hair feeling soft and silky! You don't even need to add additional products in your hair

[This review was collected as part of a promotion.] I absolutely loved this conditioner (and shampoo). It left my hair feeling so so so soft and I just kept wanting to touch my hair. Whenever I applied heat to my hair, like curled or straightened it was also so shiny and soft. I am already needing to repurchase the conditioner since my hair is so thick I am running low on it. I received this from influenster but all opinion are my own.