In the past when I've used Nexxus products, I've always been pleased with the way it made my hair felt. I recently decided to change my hair and colored it to a dark red. I was told to use a sulfate free shampoo to help prolong the life of my color. I picked the Nexxus color assure as I thought Nexxus had good products. Boy was I wrong and am EXTREMLY disappointed in this product! I wash my hair usually 2xs a week. I used close to 12 pumps, washed my hair 3x's in the duration of 1 shower and still felt like my hair hadn't been washed. I put my hair in a pony tail as I knew I wasn't going to be able to do anything with it due to how dirty, greesy, and filmy my hair felt and looked. When I put my hair down that night it just sat there in the same position as before I pulled the hair tie out. You know how your hair feels after days of not washing it and it's time to wash it? Take that feeling times 10 and that is how my hair felt after using this product. I will think twice before purchasing a Nexxus product again

[This review was collected as part of a promotion.] I have tried this shampoo, along with the Nexxus Color Assure Conditioner, 4 times so far. The first two times I had hair that was a lilac-purple, and the other 2 times while blonde (my current colour). All 4 times, both products have given lovely results. Packaging is simple and sleek. Scent is subtle, but very nice. My hair feels like it's actally getting clean, and product is a great thickness so I don't feel like it's just running off of my scalp. After, my hair feels so smooth and lovely, it comes out so nice! NOW, why just 4 stars, and not 5? As someone who has been eating plant-based for well over a year, I've recently started looking at labels for haircare/body products. With that being said, both shampoo and conditioner contain ingredients derived from animals. With that being said, it loses a star. Because I got this product free for testing purposes, I felt to still give a fair review, but because it's not vegan, I won't be purchasing this my self, and would not recomment it to others. If you are someone who doesn't mind that it's not vegan, by all means, try it. It's still a great working product.

[This review was collected as part of a promotion.] I tried the Color Assure shampoo for about a week, and overall, I'm not happy with the product. I did like that it was sulfate-free, which is necessary to maintain the straightness of my hair after a popular professional straightening treatment. But I found that the shampoo felt watered down, and I had to use 2-3 times more shampoo to get my hair thoroughly clean than I use with my current sulfate-free shampoo. By the end of the week, I had used half of the bottle! I would use this again if I had run out of all of my other shampoos, but only as a last resort.

I can only say one good thing about this product. It smells good. I got a sample of it (thank goodness I didn't purchase it!) and at first used the shampoo and conditioner. I honestly thought I forgot to rinse out the conditioner. Used it again and the same thing. Still I was like, Did I forget to rinse again? Then I decided to use just the shampoo. I thought, it's clear, it simply can't leave that heavy greasy feeling. Wrong!! I don't know what is in it but it feels like I coated my hair with floor wax. I feel dirty and even dry shampoo after doesn't work well, but at least it helps. Very disappointed.

[This review was collected as part of a promotion.] Nice conditioner that is sulfate free to keep color vibrant and in tact. Hair feels moisturized but not weighed down. Very easy to comb through hair after using this. I went darker for autumn and after using this for 2 weeks my color still looks nice.

[This review was collected as part of a promotion.] I received a full size sample of this product for free in exchange for an honest review. It came at a great time because I JUST went from bleached blonde to dyed red. Red is a difficult color to maintain and especially on top of bleached hair, which doesn't give a lot for color to hold on to. This conditioner was nice. It smells good and it covers a lot of ground with a small application. It left my hair feeling soft but manageable and didn't weigh it down. It did not bleed any of my newly died color out which can be a problem with conditioners. Overall very nice!

[This review was collected as part of a promotion.] This is definitely one of the best color protecting shampoos I've tried. I've used it for about a month now, right after getting a full color on my hair, and my color definitely is not fading. It has a really nice texture to it and really seems to clean my hair without stripping it. Plus, it has a great smell. It also doesn't seem like you need a lot to get the job done, which is always nice.

I would repurchase as a splurge item Because it is pricey. I did receive this product free but no incentives to make my opinion anything other then how I feel about it. It did leave my hair super soft and I have realllyyyy dry hair so it says a lot for me. The smell is amazing. the color protect shampoo and conditioner I use now does not smell so great lol.

[This review was collected as part of a promotion.] I received this gorgeous bottle of conditioning greatness for free to try from Influenster and I am completely obsessed! My hair is very thin/fine/damaged/color treated/etc. & after using it just a couple of times my hair is getting silkier and air dries beautifully! I like that it's not too heavy and really brings out your color. I am not surprised because Nexxus always makes quality products, so I will definitely be purchasing the rest of the collection (Prime + Gloss). The white orchid smell is so relaxing and I'm confident that my color will last a while before it turns brassy and dull. I highly recommend this to anyone with color treated hair :)

I would repurchase this product. I did receive it free, but i liked it!. Only complaint is the price because I do feel like you can find the same thing in cheaper products & a good chunk of people may not be able to afford this. Something I would splurge on forsure though. It did help my color stay longer. I have dyed red hair and didn't notice as much stripping when I washed my hair as I do with other shampoos.